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UGC Disclosures
Visit Campus
UGC Disclosures
Workshop
29 June – 3 July 2026
IFMR GSB InMarc 2025 was the inaugural edition of the the International Marketing Conference at IFMR GSB. The conference is envisioned as a premier platform for scholars, researchers, and industry professionals to converge and explore the evolving landscape of marketing. This first-of-its-kind initiative by IFMR GSB is a celebration of knowledge, inquiry, and collaboration. With a proud academic tradition and an eye toward the future, the conference aimed to foster insightful discussions, share cutting-edge research, and bridge the gap between marketing theory and practice.
The event created a new space for marketing ideas to flourish, where academia met industry, and insight met impact. With this successful precedent, we look forward to another pivotal edition in 2026.
The workshop aimed to provide an intensive introduction to advanced psychophysics, integrating; Behavioral and Social methods, Neuroimaging techniques (EEG), Developmental Psychology, Computational modeling and Psycholinguistics. The programme was open to advanced undergraduate, graduate and PhD students from external institutions as well as Krea University students.
Session followed an interactive format divided into theoretical mornings and practical afternoons with lectures covering theoretical and methodological foundations, followed by active discussions. There were also hands-on technical sessions (software, modeling, data), followed by collaborative group project development.
On completion of the workshop, participants left took with them an enhanced understanding of advanced psychophysical methods, practical skills in EEG data collection and analysis, experience in computational modelling of perceptual and cognitive processes, and a completed collaborative project integrating behavioural, neuroimaging, and computational approaches. The workshop committee had also collaborated with prominent publishers in the field.
