Dr Anannya Dasgupta, Director, Krea-CWP (Centre for Writing and Pedagogy) was the keynote speaker at the launch of the new BITSLAW Writing Centre. The event was held on 1 October, 2024. On 3 October, Dr Dasgupta held an assessment workshop for the law faculty at BITS Law School for the newly launched centre, working with student writing to demonstrate how feedback to student writing can help fine-tune classroom instruction.
Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled Understanding the Literature on Advertising Ethics at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with Dr Jayasankar Ramanathan, Associate Professor in Marketing, IFMR GSB, Krea University. Franklin held the position of session chair in the same session.
Abstract of the Paper:
This study reviews the literature on advertising ethics and identifies research gaps to provide scope for future work. The relevant literature was identified by searching Scopus and Web of Science. The final sample of 119 articles was carefully read to determine dimensions and variants, which were used in morphological analysis (MA) to construct a cross-consistency matrix (CCM) and obtain a comprehensive understanding of the domain of advertising ethics. The CCM was used to identify explored and unexplored areas of study. A comprehensive MA framework of 6 dimensions and 27 variants of advertising ethics research was constructed and led to the identification of 87 research gaps. This study contributes to the literature by identifying research gaps to be pursued in subsequent work. In addition, this study is the first in the advertising ethics literature to construct an MA framework.
Dr Sushant Raut, Assistant Professor of Physics, SIAS, Krea University was an invited speaker at the Frontiers in Physics 2024 conference conducted by the School of Physics, University of Hyderabad on 27-28 September, 2024. The conference included invited and contributed talks from particle physics, classical and quantum optics, and condensed matter physics. The talk reviewed neutrinos in and beyond the Standard Model of particle physics and surveyed current research areas and future directions in neutrino physics.
Professor Srinivasan Kalyanasundaram, Professor of Practice in Finance, IFMR GSB, Krea University attended the Cryptocurrency Research Conference 2024 (CRC 2024) at Zayed University in Dubai and presented a paper titled Role of CBDCs in Shaping International Payments and Promoting Inclusive Finance. He co-authored it with Sanjana Mattaparthi, an SIAS student. His paper presentation was well received with interactive questions and answers at the conference. The conference was attended by experts in Cryptocurrency and Blockchain.
Dr Joya John, Assistant Professor of Literature, SIAS, Krea University, was an invited speaker at the Manipal Centre for the Humanities, Manipal University, for an International Conference on Modern Indian Literatures held on 23 September, 2024. The conference included the release of the Oxford Handbook of Modern Indian Literatures. Dr John contributed an article titled Adivasi Poetry: The Poetics of Indigeneity in Contemporary India. She participated in a roundtable discussion with the editors and fellow contributors, exploring the evolving directions of Modern Indian literature.
Dr Vivek Radhakrishnan, Assistant Professor of Philosophy, SIAS, Krea University presented a paper titled Motivational Skepticism and Moral Feeling in Kant at the 14th International Kant Congress: Kant’s Project of Enlightenment organised by Kant-Gesellschaft and the Institut für Philosophie, University of Bonn, Germany, from 8-13 September, 2024.
Dr Radhakrishnan also presented a paper titled KC Bhattacharyya’s Kant: Indian Reception with Universalist Spirit at Critical Philosophy for Cosmopolitan Justice and Perpetual Peace: Immanuel Kant 300th Anniversary Conference organised by The School of Arts and Humanities, University of Lisbon, Portugal, from 17-19, September, 2024.
Professor Chandrasekaran N, Professor, Operations Management & Chairperson – Examinations and Assessments, IFMR GSB, Krea University, has co-authored the second edition of Strategic Management with PS Ananthanarayanan, a consultant and retired Executive Director of Balmer Lawrie and Company Ltd.
This book analyses the intersection of strategic management with technology, digitalisation, and globalisation, presenting a comprehensive handbook for leveraging these elements for competitive advantage in today’s fast-paced markets. This book is enriched with insights into global and Indian business contexts, tracing the evolution of strategic management and its application across various industries. It combines theoretical frameworks with practical insights, incorporating case studies and real-life examples to illuminate the path towards strategic excellence and leadership in the global arena.
The book can be purchased here:
In some other news, Professor Chandrasekaran N has penned an article on the crucial role of Independent Directors in navigating strategy, risk, and investor relations, for Director Today magazine from the Institute of Directors (IOD), India.
This article reiterates the points he presented in the talk he delivered during the IOD National Convention on ‘The Board’ on 27 April, 2024, at ITC Grand Chola, Chennai.
Independent directors are on the board because of their expertise in the following areas: finance, marketing, technology, operations, and supply chain strategy, as well as their ability to read and interpret the company’s financial report. Further, they are expected to have a few other proficiencies, like an overall understanding of the statutory requirements and the ability to bring perspectives overlooked by the promoters and executive directors. IDs should express the same during board meetings without fear or bias and demonstrate exceptional skills for gathering intelligence on business operations and nuances for being effective on the board.
The University Grants Commission and the University of Madras organised a two-week online refresher course for the commerce and management faculty members of several colleges in Tamil Nadu and other states.
On 17 September, 2024, Professor Sathyanarayanan R, Associate Professor of Marketing, IFMR GSB, Krea University, was invited to address the participants in this refresher course with the overarching theme Staying Ahead of the Curve: Understanding Emerging Markets and Global Trends.
Professor Sathyanarayanan delivered the module on Case Studies of Successful Business Models in Emerging Markets and discussed the 9Ps – Problem, Perception, Per Capita Income, Pricing, Provenance Paradox, Promotion, Partnerships, Path-breaking Ideas and the Paradigm Shift with interwoven case discussions on the business model strategies of brands like Mocemsa, Skinn, MG Hector, Desmondji, Kellogg’s, Starbucks, M-Pesa and Jumia in Africa, Mercado Libre of Latin America, Gojek Indonesia, Emirates, Mahindra, Infosys, Dr Reddy’s, Hero Motors, TVS Motors, Xiaomi, etc.
The session was well received, with enthusiastic participation from the faculty members during the presentation and Q&A session.
Professor Mukund Padmanabhan, Distinguished Professor of Philosophy, SIAS, authors an article for Sunday Magazine, The Hindu titled The long reach of India. The article explores an interview with historian William Dalrymple on his new book The Golden Road: How Ancient India Transformed the World.
Kaveri Bharath, Visiting Faculty, Global Arts, SIAS, was part of a five-member delegation representing India at the Argilla Italia Ceramics Festival in Faenza, Italy, from 30 August to 1 September, 2024. Following the festival, the delegation exhibited their ceramics at the C.R.E.T.A. Gallery in Rome from 6 to 8 September, 2024. Kaveri showcased her ceramic piece, Ladybug, at both venues. Krea University’s research funding partially supported her travel.
