Category: Faculty & Staff Spotlight

Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics, IFMR GSB, Krea University has co-authored a research paper titled Does cap-and-trade scheme impact energy efficiency and firm value? Empirical evidence from India with Kalyani Pal, PhD student, IFMR GSB, Krea University and Dr Praveen Bhagawan, Associate Professor, Finance, Accounting and Quantitative Finance & Area Chair – Finance, Accounting and Quantitative Finance, IFMR GSB, Krea University. The paper has been published in the journal Energy Economics. 

Energy Economics is a highly regarded peer-reviewed journal and is categorised as A* as per ABDC classification, Q1 as per Scopus classification with Impact Factor = 12.8 and SJR (2023) = 3.56.

Read here

Sri Venkateswara University, Tirupati, invited Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University to speak about the Marketing Success Case studies in the organic products industry during the national webinar on Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives held on 27 April, 2024.

He shared critical insights on innovative marketing strategies and challenges like awareness and branding of certification, price-value conundrum, resource balancing, and perceptual issues.

The session focused on branding aspects concerning building trust with certifications, traceability, product range management, stories, influencers, and D2C e-commerce in creating awareness and preference based on the approaches of brands such as 24Mantra, Organic India, Conscious Food, Pure & Sure, Nature Bio Foods, and Mamaearth.

The Night the Writing Fell Silent – Words by Dr Srajana Kaikini, Assistant Professor of Philosophy, SIAS, Krea University / Works by Jogen Chowdhury published by Priyasri Art Gallery (2023) has been longlisted by The Oxford Bookstore for their Art Book Prize 2024. Dr Alka Pande and HE Ms May-Elin Stener revealed thirteen titles recognised for their artistic quality and overall design. The jury for this prize includes May-Elin Stener, Priti Paul, Dr Alka Pande, Anjani Kumar Singh, and Sunaina Anand. The Art Book Prize aims to celebrate and support artists, designers, and publishers in India.

Check out the Longlist  here:

Dr Srajana Kaikini, Assistant Professor of Philosophy, SIAS, Krea University has been awarded an IFA Grant under their Archives and Museums Projects for one year 2024-25, to work with the collection at the Zapurza Museum of Arts and Culture, Pune. Dr Kaikini as the Principal Investigator, will be researching the narratives of the intellectual history of Bombay and Pune of the 19th and 20th centuries and will situate the museum and its collection within the larger context of the history of Pune and its traditions of ‘avant-garde’ and the manners in which it intersected with its pre-modern, and modern historical inheritance.

Read about the grant  here:

The Teaching to Empower workshop at the Jindal Global Law School, OP Jindal Global University, Sonipat, is being organised by the University’s Feminist Research Cluster to bring together scholars and educators to think about how feminist pedagogical principles can be applied in classrooms. Sayantan Datta, Assistant Professor of Practice, Krea-CWP (Centre for Writing and Pedagogy) is delivering an invited talk as a part of the theme Contextualizing Knowledge: Curriculum, Assessment, and Evaluation alongside Professor Ayesha Kidwai, Jawaharlal Nehru University on 11 May, 2024. Professor Niharika Banerjea and Professor Dolasree Mysoor from Jindal Global Law School are the moderator and discussant of the session.

An article titled Caste, gig-economy, and youth: the resurgence of a new age caste politics in Urban Gujarat, authored by Dr Dyotana Banerjee, Assistant Professor of Politics, SIAS, Krea University has been published in South Asian History and Culture, Taylor & Francis

Read here

Dr Joya John, Assistant Professor of Literature, SIAS, Krea University presented a paper in a symposium on Energy History and Environmental Sustainability at the University of Chicago, Delhi Center on 3 May, 2024. The paper is titled, The Subaltern Modernizers of World History: Belatedness and Vernacular Publics in the Energy Humanities.

The Ivey Case website has published a case titled Zoho Corporation: The Tale of a Purpose-Driven Profit Making Firm by Dr Pallavi Pandey, Assistant Professor of HR & OB, IFMR GSB,  Krea University.

Access the link to the case here:

Dr R S Sathya Saminadan, Associate Professor of Practice & Area Chair – Marketing, IFMR GSB, Krea University recently participated in a one-day workshop organized by NICM, a division of the National Council for Cooperative Training, and sponsored by the Ministry of Cooperation, Government of India. This workshop was specifically designed for retired and soon-to-be-retired Indian Army officials.

The Government of India, recognising the importance of equipping soon-to-be-retired army officials with skills in business management, organised this initiative. Dr Saminadan had the privilege of conducting a session on SEO and SEM strategies tailored for business entrepreneurship during the workshop.

Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was recently invited by The Hindu Businessline to talk about the logistics aspects of the Indian elections. From the transport-related symbols like cars and buses on the EVMs to the actual transport of the EVMs and other materials to the country’s remote corners, multimodal logistics play a critical role in the festival of democracy. 

Listen here. (Also available on Apple Podcasts and Google Podcasts) here