Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual shopping to immersive brand storytelling.
Download the report here
Dr Lakshmi Narayanan, Assistant Professor, Environmental Studies, SIAS, has co-authored a paper titled Cross-equatorial travelling ionospheric disturbances and changes in background ionospheric densities over Indian longitudes during the geomagnetic storm of 20–21 December 2015, which has been published in Advances in Space Research. This study examines the ionospheric response over the Indian region during a space weather event in December 2015. Additionally, it tracks a propagating disturbance in the ionosphere that originated in the Australian sector and dissipated over North India. Such wave disturbances play a crucial role in the energy distribution of the upper atmosphere and ionosphere. This research is the result of a collaborative effort among scientists from the Physical Research Laboratory, Ahmedabad; UCAR, USA; the Indian Center for Space Physics, Kolkata; the Airports Authority of India; and Krea University.
Read the paper here
An article co-authored by Nickhil Sharma, Visiting Faculty, SIAS, titled, Intersectional analysis of visual generative AI: the case of stable diffusion has been published in AI & Society.
The article critically examines Stable Diffusion, a widely used open-source visual Generative AI tool, through an intersectional lens. It explores how AI-generated imagery can perpetuate existing social hierarchies—including sexism, racism, heteronormativity, and ableism—by defaulting to representations that are often white, able-bodied, and masculine-presenting. It also highlights the dominance of Euro- and North America-centric aesthetic norms within these outputs.
Importantly, the article moves beyond questions of bias in outputs to interrogate the institutional and ideological frameworks that inform the design and deployment of these tools. As digital technologies increasingly shape our political and social lives, the work underscores the importance of analysing the structures and ideas that produce them.
The authors advocate for a reparative and social justice-oriented approach to visual generative AI—one that actively addresses the injustices these systems can reinforce and imagines more inclusive and equitable technological futures.
The team invites readers to explore the full article and engage in the broader conversation on equity and accountability in AI development.
Read the full article here
A case titled Mayflower Restaurants: Effective Service Delivery and Customer Engagement, co-authored by Professor Chandrasekaran N, Professor, Operations and Strategy, Area Chair – Strategic Management, and Chairperson – Executive MBA Programme, IFMR GSB, and Nagarani M, Associate Professor, OB & HR, IFMR GSB, has been published on the Ivey Case website.
Dr Rangachary Kommanduri, Visiting Assistant Professor, Data Science, SIAS, has been awarded a grant under the MeitY Entrepreneur-in-Residence (EiR) Program for his proposal, ‘Transforming Campus Safety with AI-Powered Anomaly Detection Solutions.’ The program, which supports early-stage entrepreneurs in developing innovative technology solutions, is supported by Gyan Circle Ventures (CIEDI) at IIIT Sri City and funded under the TIDE 2.0 initiative by the Ministry of Electronics and Information Technology (MeitY). The project focuses on developing an AI-powered surveillance system to detect abnormal activities on campus, such as intrusions, unattended objects, and potential security threats like physical altercations. The system will provide real-time alerts, enhancing campus safety through swift intervention.
IFMR GSB faculty members, Professor Srinivasan Kalyanasundaram, Professor of Practice, Professor Balasubramanian G, Senior Professor and Advisor, Finance, Accounting and Quantitative Finance and Professor Jayaram Ramakrishnan, Professor of Practice, Finance have authored an article on, Navigating Digital Transformation in BFSI Organisations. The same has been published in the 25 March issue of The Management Accountant, the prestigious official magazine of The Institute of Cost Accountants of India. The magazine has a readership in over 94 countries globally.
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(please refer pages 85 – 88)
Kaustav Mehta, Teaching Fellow, Data Science, SIAS’ undergraduate capstone thesis titled ‘Exploring comorbidity networks in mild traumatic brain injury subjects through graph theory: a traumatic brain injury model systems study’ has been published in BMC Neurology. The paper is co-authored by Dr Shyam Kumar Sudhakar, Assistant Professor, Biological Sciences, SIAS.
Dr Jyoti Kumari, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB has been awarded the ICSSR Project Grant under the Major Research Projects Grant for 2024-25. The recommended title of the research project is, ‘The Role of Alternative Data in Expanding the Credit Access: A Study of Fintech Innovations in India.’
Dr Rangachary Kommanduri’s paper titled, ‘STAD-AI: Spatio-temporal Anomaly Detection in Videos with Attentive Dual-Stage Integration’ has been published in the Neurocomputing journal (Q1, Impact Factor = 5.5).
This work presents STAD-AI, a novel framework for video anomaly detection that combines spatio-temporal attention-based feature extraction with an attentive U-Net architecture for precise anomaly prediction.
Dr Kommanduri is Visiting Assistant Professor, Data Science at SIAS.
Dr Srajana Kaikini, Assistant Professor, Philosophy, SIAS has penned a book chapter ‘The Plant Studies of K. Venkatappa : The Artist’s Kinship with Nature, Truth, and Rationality’ is published as part of the book Nation, Region, Modernity: The Art of K. Venkatappa, Routledge India (2025) edited by Deeptha Achar and N Pushpamala. In her chapter, Dr Kaikini situates the philosophical bearings of Venkatappa’s aesthetic and his pre-occupation with truth, nature and scientific precision by tracing his creative kinship with his contemporaries—C V Raman, the scientist, James H. Cousins, the theosophist and B G L Swamy, the botanist.
Critical Review of the Book:
‘Bringing together a stellar group of scholars, this inter-disciplinary volume reminds us of the aesthetic importance for the study of both Indian modernity and the history of modern Indian art of K. Venkatappa as painter, sculptor, musician, art educationist, and much more.
The first comprehensive and definitive analysis of this largely overlooked but significant Telugu-origin artist of Karnataka, Nation, Region, Modernity: The Art of K. Venkatappa deftly demonstrates how the nation lives in and through the region, but also, frequently, at the expense of the region. The volume also valuably offers a model of how to engage with the lives and legacies of pioneering figures of the past in a manner that is both a necessary corrective and a critical celebration.’
—Sumathi Ramaswamy, James B. Duke Distinguished Professor of History, Duke University, USA