Campusutra: A Fusion of Opportunities for Growth – A Case Study

Prof Chandrasekaran N, Professor, Operations Management at IFMR GSB, Dr Sathya Saminadan R S, Associate Professor of Practice at IFMR GSB, and Dr Indira Ananth, freelance academic have co-authored a case study titled Campusutra: A Fusion of Opportunities for Growth, published by Ivey Publishing.

Campusutra was a leading information and partially transactional portal operating in India that helped aspiring higher education students select appropriate educational institutions. It was founded in 2011 and initially focused on supporting a student’s choice of management education. It added support for engineering schools. It was known for offering distilled and unbiased objective information about offerings, fee structure, peer-level engagement, and placement opportunities, and potential students remained loyal to the portal. Later, a friend advised the founder to make a strategic alliance with an EdTech company to monetize the intangible value it had created. The founder’s dilemma was whether to pursue such an opportunity and risk diluting its mission.

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Face – An Insufficient Technology of the Subject: A Paper by Dr Srajana Kaikini

Dr Srajana Kaikini, Assistant Professor of Philosophy at SIAS, Krea University published a paper titled Face – An Insufficient Technology of the Subject in the Journal Sambhashan’s special issue on Technology, Art, and Society (July – September, 2023) (Volume 4, Issue 3) pp.19-33. In this paper, Dr Kaikini philosophically explores the face in art history to argue for a renewed understanding of its relationship to the subject.

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Dr Rama Devi delivers an online talk at the South Asia Forum Education Transformations and Youth, University of Melbourne

Dr Rama Devi, Visiting Assistant Professor at SIAS, Krea University gave an online talk titled Between Impositions and Autonomy: Dalit Women, Education, Skill and Employment at the South Asia Forum Education Transformations and Youth, University of Melbourne, on January 23, 2024. 

Education is often conflated with women’s empowerment. Access to formal education is considered to possess the potential to usher in the elimination of the imposed dependence of women on men by enhancing their employability and easing their entry into the labour market. Establishing such simplistic interconnections evades hidden constraints of socio-cultural conditions entwined with patriarchal ideologies that influence and even partially prohibit women’s access to education vis a vis work/marginalization in the labour market. Examining the nature of educational access and occupational aspirations of urban Dalit women residing in a Delhi settlement, the presentation underlines that patriarchal ideology impresses and controls the nature and outcome of the education they obtain. In the settlement, while most young girls pursue higher education, not everyone is expected to channel their educational degrees to secure paid employment. Unlike men, women are not encouraged to engage in every form of work as the nature of female occupation is intimately tied to notions of honour and disgrace of the family. Locally prevailing patriarchal norms dictate and define what constitutes respectable work for women.

Poster Presentation by Prof Madhuri Saripalle

A paper by Prof Madhuri Saripalle, Professor of Economics at IFMR GSB, Krea University was accepted for poster presentation at the Annual meeting of the American Economic Association, held at San Antonio, Texas on Jan 5-7, 2024. Titled Testing and Risk attitude under incomplete information: A game theoretic perspective, the work has been co-authored with Dr Vijaya C Subramanian. 

This study investigates the critical role of testing in combating the COVID-19 pandemic, employing a game theory framework to model decision-making processes for both governmental authorities and individuals under information asymmetry. The population is categorized into two groups based on immunity status (high immunity – type 1, and low immunity – type 2), known only to individuals and their engagement in risk-prone or risk-averse activities. The government holds a prior belief derived from a probability distribution regarding immunity status and faces a strategic decision of selecting one of three testing approaches: universal testing, hybrid testing, or no testing, each with associated expected costs. The study finds that increased benefits of risk-averse behaviour among type 2 individuals relative to type 1 lead to a higher odds ratio of immune individuals. Policy should aim at: (a) Implementing a hybrid testing strategy and (b) Incentivising risk-averse behaviour. In other words, instead of highlighting the costs and penalizing risk prone behaviour, the government should trumpet the benefits of risk averse behaviour.

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The Dance Heritage is Us! by Dr Swarnamalya Ganesh

Dr Swarnamalya Ganesh, Assistant Professor of Practice at SIAS, Krea University presented a paper titled The Dance Heritage is Us! at the international seminar organised by Sangeet Natak Akademi, Government of India, New Delhi. The topic of the seminar was Temporal and Spatial Dynamics: Comparative Explorations through a myriad of Indian Perspective.

The life of a dance is short. It begins and ends with the dancer. Sculptures, paintings and writings have captured dance through their own conceptual and speculative potential to reproduce or retain the critical space for dance in the world. In becoming historical objects of India, such sculptures and paintings, simultaneously serve as deterritorialised material cultures, housed in monuments and museums, as well as people’s beliefs, hinged on fact-based infatuations with dance.

What is the value of time in understanding how these objects inform us of a dance danced in the past, or one that is to be danced in the future? Dr Ganesh invites the audience to investigate Indian dance sculptures as not merely a collection and validation of dancing bodies through time, but as bodily reading, memorization and survival of images that showcase Us! – the living and moving heritage of dance. 

Empowering Rural India: Combating Corruption and Fostering Financial Inclusion

Dr Suresh Govindapuram, Assistant Professor of Economics at IFMR GSB, Krea University presented a paper on Empowering Rural India: Combating Corruption and Fostering Financial Inclusion at the Global Conclave 2024, held under the theme Advancing Human Development in the Global South. The Conclave was organised at the Institute for Human Development (IHD), New Delhi, in partnership with NITI Aayog, the Government of India and Research and Information System for Developing Countries (RIS), from January 11-13, 2024.

Dr Raghuram Rajan and Dr Rohit Lamba Launch Breaking the Mould: Reimagining India’s Economic Future

Dr Raghuram Rajan and Dr Rohit Lamba Launch Breaking the Mould: Reimagining India’s Economic Future

6 January, 2024, Chennai: Krea University hosted the book launch of Breaking the Mould: Reimagining India’s Economic Future by Dr Raghuram Rajan, Member, Governing Council, Krea University and Katherine Dusak Miller Distinguished Service Professor of Finance, University of Chicago Booth School of Business and Dr Rohit Lamba, Assistant Professor of Economics, Pennsylvania State University. The event was held at Taj Club House in Chennai.

Eminent thought leaders from diverse fields were in attendance, including Lakshmi Narayanan, Chancellor, Krea University, Dr Palanivel Thiaga Rajan, Minister for Information Technology & Digital Services, Tamil Nadu and N Ram, Director, The Hindu Group Publishing Private Limited. 

In the welcome speech, Lakshmi Narayanan, emphasised how over the years, Dr Rajan has gifted ideas, experience, and time to build the foundation of Krea. How in the context of a world that no longer works in silos, Dr Rajan has been a firm believer in creating a space where wholesome education enables young open minds to embark on the journey of becoming thinkers, do-ers and changemakers. The closing remarks were delivered by N Ram and the event included a discussion between the authors and Jude Sannith, Assistant Editor, CNBC-TV18.

Breaking the Mould: Reimagining India’s Economic Future sheds light on India’s economic future, the nation’s own distinct space in the global economy, the future of employment, and innovative ways forward.

Here is a glimpse into the event, that was :

View the complete event here

‘Padamsee’s Quest for the Present’: A Monograph Curated by Dr Srajana Kaikini

The Guild, Mumbai has published a monograph based on the exhibition of Akbar Padamsee’s Searching for the Present, Where?, curated by Dr Srajana Kaikini for the gallery and held at The Guild, Mumbai. In this monograph, Dr Kaikini offers an incisive philosophical reading of Padamsee’s figurations through photography, pencil and watercolour (1995- 2006). 

Read more: https://www.guildindia.com/publications-Catalogues.htm

Understanding Uparūpaka-s through Places, Performances and Indigenous Custodians

Dr Swarnamalya Ganesh, Assistant Professor of Practice at SIAS, Krea University published a book section, Major Breakthrough in Minor Drama Forms – Understanding Uparūpaka-s through Places, Performances and Indigenous Custodians,  as part of Uparūpaka-s- in Indian Performing Arts, published by The Bharatiya Vidya Bhavan (ISBN 978-93-91622-83-1).

In this critical research, Dr Ganesh draws connections, textually, historically (inscriptional and archaeological) as well as performatively between Sanskrit treatises on Rūpaka-s or drama traditions and the Pān communities of the Sañgam literatures, tracing them to the tribal Pānā custodians, such as the servicing communities like Pardān-s and many others. This research brings us closer to and more definitively placing many theatrical and performing traditions in the continuum of tribal and early practices of various communities, thus helping answer some long standing “origin theories” tied around prestige networks like that of Sanskrit and gentrification of performing arts.

Case Study Competition

November 20, 2023

Aishwarya Vedachalam and Joel Samuel from MBA Cohort of 2024 at IFMR GSB, Krea University achieved notable success by securing the first runner-up position in a case study competition organised by the Goa Institute of Management (GIM) and clinching second place in a business case study competition hosted by Thiagarajar School Of Management (TSM), Madurai.