Category: Research Spotlight

Case Study by IFMR GSB Faculty published with Ivey Publishing

Ram Kumar 0 Comment Research Spotlight

​A case study co-authored by Professor Balasubramanian Vijayalakshmi, Professor, OB & HR, IFMR GSB; Professor N Chandrasekaran, Professor Chandrasekaran N, Professor, Operations and Strategy, Area Chair – Strategic Management and Chairperson – Executive MBA programme, IFMR GSB; and Dr Sathya Saminadan R S, Associate Professor of Practice, Marketing​, IFMR GSB has been recently published with Ivey Publishing.

Titled​ ​​Grow Out of the Box,​ the case highlights the entrepreneurial journey of a creative SME and is now part of the global teaching portfolio used in management and business classrooms around the world.

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Decoding India’s landmark climate ruling

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Abhayraj Naik, Visiting Associate Professor of Practice, Environmental Studies, SIAS, recently co-authored an analysis essay with Parul Kumar, PhD candidate, KU Leuven and Deputy Executive Director, EPICO KlimaInnovation titled Endangered Birds, Renewable Energy, and India’s New Constitutional Climate Right, published in the Journal of Environmental Law (Oxford University Press). This essay examines India’s first major climate litigation ruling — the Supreme Court’s 2024 judgment in M.K. Ranjitsinh and Others v. Union of India and Others.

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Sathyanarayanan R authors an article in the State of the Brands 2025 global report

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Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual shopping to immersive brand storytelling.

Download the report here

Paper co-authored by Dr Lakshmi Narayanan published in Advances in Space Research

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Dr Lakshmi Narayanan, Assistant Professor, Environmental Studies, SIAS, has co-authored a paper titled Cross-equatorial travelling ionospheric disturbances and changes in background ionospheric densities over Indian longitudes during the geomagnetic storm of 20–21 December 2015, which has been published in Advances in Space Research. This study examines the ionospheric response over the Indian region during a space weather event in December 2015. Additionally, it tracks a propagating disturbance in the ionosphere that originated in the Australian sector and dissipated over North India. Such wave disturbances play a crucial role in the energy distribution of the upper atmosphere and ionosphere. This research is the result of a collaborative effort among scientists from the Physical Research Laboratory, Ahmedabad; UCAR, USA; the Indian Center for Space Physics, Kolkata; the Airports Authority of India; and Krea University.

Read the paper here

Article co-authored by Nickhil Sharma published in AI & Society

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An article co-authored by Nickhil Sharma, Visiting Faculty, SIAS, titled, Intersectional analysis of visual generative AI: the case of stable diffusion has been published in AI & Society.

The article critically examines Stable Diffusion, a widely used open-source visual Generative AI tool, through an intersectional lens. It explores how AI-generated imagery can perpetuate existing social hierarchies—including sexism, racism, heteronormativity, and ableism—by defaulting to representations that are often white, able-bodied, and masculine-presenting. It also highlights the dominance of Euro- and North America-centric aesthetic norms within these outputs.

Importantly, the article moves beyond questions of bias in outputs to interrogate the institutional and ideological frameworks that inform the design and deployment of these tools. As digital technologies increasingly shape our political and social lives, the work underscores the importance of analysing the structures and ideas that produce them.

The authors advocate for a reparative and social justice-oriented approach to visual generative AI—one that actively addresses the injustices these systems can reinforce and imagines more inclusive and equitable technological futures.

The team invites readers to explore the full article and engage in the broader conversation on equity and accountability in AI development.

Read the full article here

Ivey Case Website publishes a case by Professor Chandrasekaran N and Nagarani M

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A case titled Mayflower Restaurants: Effective Service Delivery and Customer Engagement, co-authored by Professor Chandrasekaran N, Professor, Operations and Strategy, Area Chair – Strategic Management, and Chairperson – Executive MBA Programme, IFMR GSB, and Nagarani M, Associate Professor, OB & HR, IFMR GSB, has been published on the Ivey Case website.

Access the case here

Dr Rangachary Kommanduri awarded grant under MeitY EiR Program

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Dr Rangachary Kommanduri, Visiting Assistant Professor, Data Science, SIAS, has been awarded a grant under the MeitY Entrepreneur-in-Residence (EiR) Program for his proposal, ‘Transforming Campus Safety with AI-Powered Anomaly Detection Solutions.’ The program, which supports early-stage entrepreneurs in developing innovative technology solutions, is supported by Gyan Circle Ventures (CIEDI) at IIIT Sri City and funded under the TIDE 2.0 initiative by the Ministry of Electronics and Information Technology (MeitY). The project focuses on developing an AI-powered surveillance system to detect abnormal activities on campus, such as intrusions, unattended objects, and potential security threats like physical altercations. The system will provide real-time alerts, enhancing campus safety through swift intervention.

IFMR GSB Faculty members author an article in The Management Accountant

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IFMR GSB faculty members, Professor Srinivasan Kalyanasundaram, Professor of Practice, Professor Balasubramanian G, Senior Professor and Advisor, Finance, Accounting and Quantitative Finance and Professor Jayaram Ramakrishnan, Professor of Practice, Finance have authored an article on, Navigating Digital Transformation in BFSI Organisations. The same has been published in the 25 March issue of The Management Accountant, the prestigious official magazine of The Institute of Cost Accountants of India. The magazine has a readership in over 94 countries globally.
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(please refer pages 85 – 88)

Kaustav Mehta’s undergraduate capstone thesis published in BMC Neurology

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Kaustav Mehta, Teaching Fellow, Data Science, SIAS’ undergraduate capstone thesis titled ‘Exploring comorbidity networks in mild traumatic brain injury subjects through graph theory: a traumatic brain injury model systems study’ has been published in BMC Neurology. The paper is co-authored by Dr Shyam Kumar Sudhakar, Assistant Professor, Biological Sciences, SIAS.

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Dr Jyoti Kumari awarded ICSSR Project Grant under the Major Research Projects Grant

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Dr Jyoti Kumari, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB has been awarded the ICSSR Project Grant under the Major Research Projects Grant for 2024-25. The recommended title of the research project is, ‘The Role of Alternative Data in Expanding the Credit Access: A Study of Fintech Innovations in India.’

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Krea University