IFMR Graduate School of Business (IFMR GSB), Krea University is all set to host ‘Inside Marketing 2021’ on Friday, 12 February 2021. This marketing conclave will feature experts and leaders from a number of sectors, sharing their insights and knowledge related to the theme of Marketing in the New Age. With the aim of bringing us one step closer to decoding Marketing 5.0, this half-day long conference will feature power talks, engaging sessions and discussions. The opening power address will be delivered by senior industry leader Shiv Shivakumar, Group Executive President, Corporate Strategy & Business Development – Aditya Birla Group.
Hosted on the virtual platform, the conference will explore the following topics – ‘Marketing in the Age of Millennials’ with Hrishikesh Shende (Business Director, Adidas – Emerging Markets) and David Appasamy (Head – Brand and Strategy, Social Beat); ‘Marketing in the Age of AI’ with Janani Dwarakanath (Head of Product Marketing – Freshworks) and Girish Ramdas (Co-Founder and CEO – Magzter); and ‘Marketing in the Times of Crisis’ with Mudit Mathur (General Manager for India and South Asia – Dole Foods) and LV Navaneeth (CEO – The Hindu Group). The conference will conclude with ’10 Commandments for a Young Brand Manager’ — an exclusive power talk for the students of Krea, delivered by Chetan Gore (Vice President and Business Head of the FMCG department, Reliance Retail).
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