Marketing in the new age is no longer about drafting a perfect GTM strategy. With the imminent advent of digital media, conglomeration of communication channels, disruption of distribution, dynamic consumer demographics, and decision making increasingly aided by cutting edge consumer insights – the science and art of marketing today is undergoing significant transformation.
We at IFMR Graduate School of Business (GSB), Krea University are proud to host Inside Marketing 2021, with the theme ‘Marketing in the New Age’.
The conference will feature three panels that bring to light some of the recent trends that have changed the way marketing managers look at product, market, distribution and consumers. The panels are
– Marketing in the Age of Millennials
– Marketing in the Age of AI
– Marketing in the Times of Crisis
Hosted on the virtual platform, this half-day long conference will feature power talks, discussions and perspectives from leading industry practitioners and experienced marketing professionals from a cross-section of industry verticals, who will bring us one step closet to decoding Marketing 5.0
The new-age digital era is here to stay, with an emphasis on staying updated in terms of approaches, technologies and catering to a young generation. Be a part of IFMR GSB’s annual marketing conclave and interact with the brightest minds in the field, sharing their insights on what it takes to conquer the marketing world of today.
Prof. Shobha Das, Dean - IFMR GSB, Krea University
Dr. Sunder Ramaswamy, Vice-Chancellor, Krea University
Shiv Shivakumar - Group Executive President, Corporate Strategy & Business Development - Aditya Birla Group
Hrishikesh Shende, Business Director, Adidas - Emerging Markets
David Appasamy, Head - Brand and Strategy, Social Beat
Moderator: Kala Anand, Director - Communications & Partnerships, Krea University
Janani Dwarakanath, Head of Product Marketing, Freshworks
Girish Ramdas, Co-Founder and CEO, Magzter
Moderator:Prof. Sunanda Sangwan, Area Chair- Marketing, IFMR GSB, Krea University
Mudit Mathur, General Manager - India and South Asia, Dole Foods
L V Navaneeth, CEO of The Hindu
Moderator: Prof. Shobha Das, Dean - IFMR GSB, Krea University
Speaker: Chetan Gore, Vice President and Business Head (FMCG), Reliance Retail
Moderator: Dr. Sathya Saminadan, Assistant Professor - Marketing, IFMR GSB, Krea University
*the list of panelists are not final and subject to change before the event.
*7.30 PM session by Chetan Gore is exclusively for the students of Krea University, Links for the event will be sent separately.
Shivakumar or Shiv as he is popularly known is currently Group Executive president at Aditya Birla group for Strategy and Business development. He joined the ABG group in January 2018.
Prior to this, Shiv was Chairman and CEO for PepsiCo for four years and before that with Nokia as CEO for India and later Emerging markets for nearly a decade. Shiv has been a CEO for half his career and was one of the youngest CEOS in India. Shiv worked in HUL for a number of years, mostly in marketing. Shiv has worked with over 50 brands in his career and seen many business transformations.
Shiv writes and teaches regularly on Innovation, leadership, Followership, Business Models, Digitization etc. across the leading business schools in the world.
Shiv is an avid sports watcher, a great fan of Manchester United and Barcelona football teams, John Mc Enroe and Roger Federer in tennis.
Shiv is a believer in giving back to society. Shiv has been on the Board of Governors of IIM Ahmedabad between 2012 and 2017, he was on the Godrej Consumer products Board between 2009 and 2017. He was the president of the All India management association in 2012-2013. He was Chairman of the mobile marketing association from 2014 to 2019 and Chairman of the Advertising standards council of India for 2018-19. He is currently on the board of XLRI and IIM Udaipur.
Shiv has been awarded many times in his career – Best CEO, Best brand builder, for leadership, for Turnaround etc.. The awards most dear to him are the two distinguished Alumnus awards he got from IIT madras and IIM Calcutta. He is one of twenty people in India to have distinguished alumnus awards from both IIT and IIM.
Shiv is married to Hamsini, who runs her own brand, innovation and Semiotics consulting company.
Millennials have changed many ground rules for many industries. Particularly, with the growing impact of social media and sentiment of ‘instant gratification’ on integrated marketing comms strategy. In this panel discussion, Hrishikesh Shende (Business Director, Adidas – Emerging Markets) and David Appasamy (Head – Brand and Strategy, Social Beat), share insights on the importance of generational marketing and how it can aid brand building in the age of millennials
In the face of rapid changes and disruptions, organisations have recognised the importance of adopting agile architectures to address their ever-changing business needs. With newer technologies not conforming to the Hype Cycle, leading to a high churning rate, businesses now need to be diligent and aware of the technologies they are adopting in order to build trust and integrate with people. In this panel discussion featuring Janani Dwarakanath (Head of Product Marketing – Freshworks) and Girish Ramdas (Co-Founder and CEO – Magzter), learn more about how technology is now a key factor and tool in the business world of today and what the merging of technology and marketing means for new-age marketers.
The pandemic prompted organisations to shift their focus from a transactional standpoint to more personal communication. With businesses addressing the crisis, providing support to their customers whilst still remaining relevant throughout — the Marketing narrative in 2020 was established, blending business with the human spirit. Albeit a daunting process, assessing strategies and pivoting the messaging to a more distinctive approach proved to work for a number of companies during this period of uncertainty. In this session, watch Mudit Mathur (General Manager – India and South Asia – Dole Foods) and LV Navaneeth (CEO – The Hindu Group) take this discussion forward, sharing everything they learnt and unlearnt in the past one year.