Inside Marketing

Marketing in the New Age

Marketing in the new age is no longer about drafting a perfect GTM strategy. With the imminent advent of digital media, conglomeration of communication channels, disruption of distribution, dynamic consumer demographics, and decision making increasingly aided by cutting edge consumer insights – the science and art of marketing today is undergoing significant transformation.

We at IFMR Graduate School of Business (GSB), Krea University are proud to host Inside Marketing 2021, with the theme ‘Marketing in the New Age’.

The conference will feature three panels that bring to light some of the recent trends that have changed the way marketing managers look at product, market, distribution and consumers. The panels are

–        Marketing in the Age of Millennials

–        Marketing in the Age of AI

–        Marketing in the Times of Crisis

Hosted on the virtual platform, this half-day long conference will feature power talks, discussions and perspectives from leading industry practitioners and experienced marketing professionals from a cross-section of industry verticals, who will bring us one step closet to decoding Marketing 5.0

Explore Sessions

The way forward : Preparing for Marketing 5.0 in the age of 4.0


The new-age digital era is here to stay, with an emphasis on staying updated in terms of approaches, technologies and catering to a young generation. Be a part of IFMR GSB’s annual marketing conclave and interact with the brightest minds in the field, sharing their insights on what it takes to conquer the marketing world of today.

the Speakers

Meet The Guests

Shiv Shivakumar

Group Executive president at Aditya Birla group for Strategy and Business development.

Girish Ramdas

Co-founder and CEO of Magzter

Sunanda Sangwan

Professor of Marketing, IFMR GSB

Hrishikesh Shende

Business Director – Sports & Outdoor
adidas – Emerging Markets


CEO - The Hindu

Shobha Das


David Appasamy

Head - Brand and Strategy, Social Beat

Mudit Mathur

General Manager - India and South Asia, Dole Foods

Kala Anand

Director - Communications & Partnerships

Janani Dwarakanath

Head of Product Marketing, Freshworks

Chetan Gore

Vice President and Business Head (FMCG), Reliance Retail

Sathya Saminadan

Assistant Professor of Marketing, IFMR GSB


*the list of panelists are not final and subject to change before the event.

*7.30 PM session by Chetan Gore is exclusively for the students of Krea University, Links for the event will be sent separately.

Keynote Speaker

Marketing in the new age

Panel 01

Marketing in the Age of Millenials

Panel 02

Marketing in the Age of AI

Panel 03

Marketing in the time of crisis

the Team

Markaholic is committed to providing a platform to the students to acuminate their marketing talents and accomplish the best in the marketing industry with an unwavering spirit of enthusiasm, commitment, innovation, and fun by nurturing the creativity in each individual while recognizing their talents through active participation. It also pledges to deliver a broad experience to the students by organizing talks, panel discussions, workshops, webinars, guest lectures, case competitions, and series of marketing events all-round the year. Markaholic elevates people to “Get high on ideas”.

Rashi Shroff

Rahul Singh

Tejasi Bhat

Sukanya Dey

Harshit Khanna