Harshi Shah
A driven Psychology Honours and Business Minor student passionate about marketing and people management. Harshi Shah thrives on interacting with people and leading teams to achieve impactful results.
Her experience in Human Resources and People Consulting (evident through my internships at EY, Radissons, Antarang Foundation) has made her deeply interested in consulting roles. Her interest has been furthered after being selected as the 2nd National Runner Up at the HSBC Asia Pacific Business Case Competition (the World’s largest Undergraduate Business Case competition) which involved solving consulting case studies in multiple qualifying rounds.
Alternatively, her experience in Marketing and Content Strategy internships has equipped her with the skillset and out-of-the-box ideas required to adapt to constantly changing consumer mindsets. Her internship at WondrLab- India's Largest MarTech Startup among many others, has taught her the power of thinking creatively to deliver results. Her experiences in both these fields have equipped her with a unique blend of analytical and interpersonal skills, making her eager to contribute to growth-oriented environments.
Internship(Duration)
Ernst and Young
People Consulting (Financial Services) Intern
May - July 2024
● Conducted a comprehensive Financial Sector Landscape Analysis and HR Trends Assessment; Categorised the BFSI industry in India into different sectors and selected ten banks within each sector for benchmarking based on the seven processes within the hire-to-retire employee lifecycle, with a special focus on L&D Trends and use of GEN-AI in hiring practices
● In-depth analysis of Business and Talent trends in eight sub-sectors; Examined 80+ reports and articles on governmental policies, recent business developments and sector statistics
● Analysed data to determine best practices and presented findings to the team
● Researched recent business decisions made by the top 5 Indian Insurance Companies (based on market cap), and suggested tailored people consulting services that EY could offer to these potential insurance clients
Antarang Foundation, Mumbai- Non-Profit
Human Resources Intern
June - July 2023
● Conducted active outreach and scheduling for over 300+contacts to evaluate fit for the role; Critically analysed 30+ HR Policy
documents across leading NGOs in India and suggested amendments, based on market standards; Developed an excel sheet to
track and monitor employee lateness, absences, leaves and work hours
Yellow and Blue Counselling, Mumbai
Content Strategy Intern
September 2024 - ongoing
● Developed and managed the content calendar, including researching and determining effective content strategies
● Designed and wrote content for social media platforms (Linkedln, Instagram), handling all aspects of social media management from inception; Collaborated with a performance marketing agency to understand KPIs and tailor content
WondrLab, India
Strategy Marketing Intern
May - June 2023
● Conducted comprehensive market research on 60 leading beauty and skincare companies on Categories in the Beauty Industry, enabling the team to refine advertising strategies tailored to current market dynamics
● Delivered project aimed at leveraging AI, VR Technology in advertising and marketing, tested out ad prompts in 2 photo and video generation applications- Pictory AI, Fliki
Founder of ‘LIP HOP’- a homegrown business that aims at providing vegan, cruelty-free and organic range of lip care products
2021 to 2023
● Successfully launched the brand from ground zero; Conducted market research to understand customer needs; acquired a loyal customer base of over 500+ customers
● Created a unique marketing strategy and digital presence; reaching a total of 1500 accounts on Instagram; independently handling the production, marketing, R&D, Product Photography, Advertising, etc.; shipped orders pan-India
● Spearheaded the creative development and design of the company’s brand identity; conceptualised and executed a suite of cohesive branding materials, including logos, brochures, packaging, etc
Krea Communications and PR Team
Work-Study Programme
July 2024 - ongoing
● Selected as part of the Krea University Communications and PR Team; covered and reported on 5 university events per month, creating comprehensive event summaries and feature articles for the university newsletter and website
Radissons, Goregaon
Human Resources Intern
April 2021-June 2021
● Created a database of film production companies and worked on mass mailers for client assistance; Shadowed the Head of Human Resources; Brainstormed suggestions to improve work culture for the younger workforce
● Assisted in organising 1 training session, 3 workshops and 2 development programs for employees
People Consulting (Financial Services) Intern
May - July 2024
● Conducted a comprehensive Financial Sector Landscape Analysis and HR Trends Assessment; Categorised the BFSI industry in India into different sectors and selected ten banks within each sector for benchmarking based on the seven processes within the hire-to-retire employee lifecycle, with a special focus on L&D Trends and use of GEN-AI in hiring practices
● In-depth analysis of Business and Talent trends in eight sub-sectors; Examined 80+ reports and articles on governmental policies, recent business developments and sector statistics
● Analysed data to determine best practices and presented findings to the team
● Researched recent business decisions made by the top 5 Indian Insurance Companies (based on market cap), and suggested tailored people consulting services that EY could offer to these potential insurance clients
Antarang Foundation, Mumbai- Non-Profit
Human Resources Intern
June - July 2023
● Conducted active outreach and scheduling for over 300+contacts to evaluate fit for the role; Critically analysed 30+ HR Policy
documents across leading NGOs in India and suggested amendments, based on market standards; Developed an excel sheet to
track and monitor employee lateness, absences, leaves and work hours
Yellow and Blue Counselling, Mumbai
Content Strategy Intern
September 2024 - ongoing
● Developed and managed the content calendar, including researching and determining effective content strategies
● Designed and wrote content for social media platforms (Linkedln, Instagram), handling all aspects of social media management from inception; Collaborated with a performance marketing agency to understand KPIs and tailor content
WondrLab, India
Strategy Marketing Intern
May - June 2023
● Conducted comprehensive market research on 60 leading beauty and skincare companies on Categories in the Beauty Industry, enabling the team to refine advertising strategies tailored to current market dynamics
● Delivered project aimed at leveraging AI, VR Technology in advertising and marketing, tested out ad prompts in 2 photo and video generation applications- Pictory AI, Fliki
Founder of ‘LIP HOP’- a homegrown business that aims at providing vegan, cruelty-free and organic range of lip care products
2021 to 2023
● Successfully launched the brand from ground zero; Conducted market research to understand customer needs; acquired a loyal customer base of over 500+ customers
● Created a unique marketing strategy and digital presence; reaching a total of 1500 accounts on Instagram; independently handling the production, marketing, R&D, Product Photography, Advertising, etc.; shipped orders pan-India
● Spearheaded the creative development and design of the company’s brand identity; conceptualised and executed a suite of cohesive branding materials, including logos, brochures, packaging, etc
Krea Communications and PR Team
Work-Study Programme
July 2024 - ongoing
● Selected as part of the Krea University Communications and PR Team; covered and reported on 5 university events per month, creating comprehensive event summaries and feature articles for the university newsletter and website
Radissons, Goregaon
Human Resources Intern
April 2021-June 2021
● Created a database of film production companies and worked on mass mailers for client assistance; Shadowed the Head of Human Resources; Brainstormed suggestions to improve work culture for the younger workforce
● Assisted in organising 1 training session, 3 workshops and 2 development programs for employees
Projects & Work
Awards
National Finalist- HSBC/ HKU Asia Pacific Business Case Competition (World’s largest
Undergraduate Business Case competition)
October 2023 - March 2024
● Won 3rd position in Nationals round from over 800+ teams and 3200+ students from top colleges across India; Solved business cases on fintech, market-entry, ESG, and business expansion; presented to a panel of judges from 4 consultancy firms
● Amongst top 4 teams from 24 teams to be selected in the semifinals round after devising an expansion strategy for a B2B based coolant company; Recommended suggestions based on thorough SWOT and VRIO analysis, devised a marketing strategy, conducted risk analysis to develop a contingency plan
● Progressed to Finals round; Solved case study on a leading art auction house and devised strategies for their venture into the NFT art market
Winner - ‘Start Up Storm’ Entrepreneurship Competition, Krea University
April 2023
● Won 1st place from amongst 15 teams; Independently pitched idea for “Sukrutya”, an app that connects local furniture sellers to
customers, using AI, to panel of 5 investors; Received cash prize of 10,000 INR
Leadership
Chairperson of Krea Student Government
2022 - Ongoing
● Elected from amongst 2000 students to represent the student body; Responsible for communication between Krea board of members, the chancellor and vice-chancellor, administrative offices, and the student body (September 2024- present)
● Elected as Minister of Campus and Culture; Organizing Head for all major Campus Events; Member of the University Wide Food Committee (2023-24);
● Elected as the Minister of Learning; Introduced initiatives such as “Intro to Majors and Minors,” “Business Talk Series” (2022-23)
TEDx Krea University- Marketing Head
Krea University
2024 - Present
● Led a team of 6 in making social media content for Instagram; devised strategies to market the event offline
● Spearheaded the ideation and shooting of content for the products of 4 external sponsors; worked with the in-house marketing team of the external sponsor brands to meet the brief; designed posters, banners, etc. for the event
Centre for Entrepreneurship - Marketing Team
2023 - present
● Selected to be part of the marketing team for the Centre for Entrepreneurship, Krea; Handled marketing for the Krea Entrepreneurship conclave; Signed up 2 media houses to cover the event and wrote a press release for a leading newspaper
National Finalist- HSBC/ HKU Asia Pacific Business Case Competition (World’s largest
Undergraduate Business Case competition)
October 2023 - March 2024
● Won 3rd position in Nationals round from over 800+ teams and 3200+ students from top colleges across India; Solved business cases on fintech, market-entry, ESG, and business expansion; presented to a panel of judges from 4 consultancy firms
● Amongst top 4 teams from 24 teams to be selected in the semifinals round after devising an expansion strategy for a B2B based coolant company; Recommended suggestions based on thorough SWOT and VRIO analysis, devised a marketing strategy, conducted risk analysis to develop a contingency plan
● Progressed to Finals round; Solved case study on a leading art auction house and devised strategies for their venture into the NFT art market
Winner - ‘Start Up Storm’ Entrepreneurship Competition, Krea University
April 2023
● Won 1st place from amongst 15 teams; Independently pitched idea for “Sukrutya”, an app that connects local furniture sellers to
customers, using AI, to panel of 5 investors; Received cash prize of 10,000 INR
Leadership
Chairperson of Krea Student Government
2022 - Ongoing
● Elected from amongst 2000 students to represent the student body; Responsible for communication between Krea board of members, the chancellor and vice-chancellor, administrative offices, and the student body (September 2024- present)
● Elected as Minister of Campus and Culture; Organizing Head for all major Campus Events; Member of the University Wide Food Committee (2023-24);
● Elected as the Minister of Learning; Introduced initiatives such as “Intro to Majors and Minors,” “Business Talk Series” (2022-23)
TEDx Krea University- Marketing Head
Krea University
2024 - Present
● Led a team of 6 in making social media content for Instagram; devised strategies to market the event offline
● Spearheaded the ideation and shooting of content for the products of 4 external sponsors; worked with the in-house marketing team of the external sponsor brands to meet the brief; designed posters, banners, etc. for the event
Centre for Entrepreneurship - Marketing Team
2023 - present
● Selected to be part of the marketing team for the Centre for Entrepreneurship, Krea; Handled marketing for the Krea Entrepreneurship conclave; Signed up 2 media houses to cover the event and wrote a press release for a leading newspaper