Vasundhara Ojha
Vasundhara Ojha is an Economics and Business student with experience in project management, team leadership, and client engagement through consulting and marketing internships. She has also led creative initiatives in campaign design, publication management, and campus-wide projects, strengthening her organisational and innovative thinking skills.
Vasundhara is keen to explore opportunities in business, marketing, creative, and design roles that blend analytical problem-solving with imaginative execution.
Projects & Work
Ernst & Young LLP
UI/UX Designer
May 2024 - July 2024
• Collaborated with a tech consulting team to design a landing page consolidating their internal Gen AI apps, creating a platform to present to clients
• Worked under multiple team members with differing visions, balancing feedback to develop a design that aligned with both user-needs and the team’s overall goals
• Conducted surveys and analysed user preferences to refine interface design and ensure usability
• Carried out independent research on competing firms’ websites and GenAI product design trends to develop a creative vision tailored to EY
• Learned to gauge and deliver professional design choices that reflected the team’s values and the positioning of their products
Team Pumpkin Marketing Agency
Influencer Marketing Intern
May 2023 – July 2023
• Scouted influencers from agencies to endorse client brands based on niche and suitability
• Negotiated budgets, created sponsorship packages, and prepared financial reports
• Developed a marketing pitch for Dark Fantasy, including influencer shortlisting, pay analysis, and campaign strategy
• Designed presentation materials using Photoshop and Canva, outlining ad medium, influencer roles, and shoot logistics
Sports Jersey Design, Publication, and Social Media Management
October 2023 - January 2025
• Led operations for the Sports Department Support Wing, managing social media and publications for the university
• Gathered and managed a social media team to enhance visibility of the university’ sports events, created digital campaigns, and delegated projects across the team for various events
• Oversaw event logistics and collaboration between student clubs, administration, and the Office of Student Life to deliver events under budget and on schedule
• Designed jerseys for the university’s sports teams, collaborated with local designers, and oversaw the process of its production
Yearbook Committee Head
February 2024
• Directed production of the official yearbook for the graduating class, overseeing concept, content, and design execution
• Built and coordinated a 3-team structure (content, photography, editing/design), ensuring workflow alignment and on-time delivery, as well as communication across all teams
• Organised photo shoots for 200+ students and collaborated with external vendors for production and delivery, managing pricing and contracts
UI/UX Designer
May 2024 - July 2024
• Collaborated with a tech consulting team to design a landing page consolidating their internal Gen AI apps, creating a platform to present to clients
• Worked under multiple team members with differing visions, balancing feedback to develop a design that aligned with both user-needs and the team’s overall goals
• Conducted surveys and analysed user preferences to refine interface design and ensure usability
• Carried out independent research on competing firms’ websites and GenAI product design trends to develop a creative vision tailored to EY
• Learned to gauge and deliver professional design choices that reflected the team’s values and the positioning of their products
Team Pumpkin Marketing Agency
Influencer Marketing Intern
May 2023 – July 2023
• Scouted influencers from agencies to endorse client brands based on niche and suitability
• Negotiated budgets, created sponsorship packages, and prepared financial reports
• Developed a marketing pitch for Dark Fantasy, including influencer shortlisting, pay analysis, and campaign strategy
• Designed presentation materials using Photoshop and Canva, outlining ad medium, influencer roles, and shoot logistics
Sports Jersey Design, Publication, and Social Media Management
October 2023 - January 2025
• Led operations for the Sports Department Support Wing, managing social media and publications for the university
• Gathered and managed a social media team to enhance visibility of the university’ sports events, created digital campaigns, and delegated projects across the team for various events
• Oversaw event logistics and collaboration between student clubs, administration, and the Office of Student Life to deliver events under budget and on schedule
• Designed jerseys for the university’s sports teams, collaborated with local designers, and oversaw the process of its production
Yearbook Committee Head
February 2024
• Directed production of the official yearbook for the graduating class, overseeing concept, content, and design execution
• Built and coordinated a 3-team structure (content, photography, editing/design), ensuring workflow alignment and on-time delivery, as well as communication across all teams
• Organised photo shoots for 200+ students and collaborated with external vendors for production and delivery, managing pricing and contracts