Muskan Aneja
Muskan Aneja is a Computer Science student with a minor in Business Studies and a concentration in Data Science. During her tenure as a Project Intern at Kellogg’s, she developed consumer journey maps, performed content audits, and bridged visibility gaps across e-commerce platforms. This experience, coupled with her role as a Brand Associate Intern at Saatchi & Saatchi, where she assisted in creating marketing strategies for luxury brands like Audi and L&T, has provided her with a unique insight into the
intersection of technology and business.
A notable project she led is SpotShare, which won an intra-university Creative Economy Investor Pitch. This project involved developing a solution for urban parking issues, where she conducted extensive market research, developed revenue-generating models, and strategically targeted key markets. This experience demonstrated her ability to lead teams, innovate solutions and successfully pitch ideas to investors.
In addition to her industry experience, she has engaged in several personal and academic projects that showcase her technical skills. For instance, she developed a comprehensive cab booking system for Krea University using Python, Django, and JavaScript, ensuring reliability and efficiency through rigorous testing and debugging. Currently, she's working on a mini-game in JavaScript and exploring FlutterFlow for integrating Google Map APIs and authentication systems.
She's eager to immerse herself in an environment that not only values technical excellence but also encourages continuous learning and personal growth. She has also led the Harvard MUN Bangalore conference this year, managing logistics for 800+ participants and 100+ educators. She streamlined operations, facilitated cross-functional teamwork and implemented strategies that enhanced the event's educational impact.
In addition, she founded Project Divergent 2 years ago, a MUN tutoring program training over 100 students in public speaking and diplomacy. Through social media campaigns and personalised mentorship, she boosted program visibility and engagement, showcasing her ability to lead and build impactful projects.
These leadership experiences highlight her project management and strategic thinking skills, ideal for roles that combine innovation and execution.
Internship(Duration)
Project Intern
May 2023 - July 2023
● Developed consumer journey maps and performed content audits. Bridged visibility gaps across e-commerce platforms and collated inference data. Worked extensively with data
Saatchi & Saatchi
Brand Associate Intern
May 2024 - August 2024
● Assisted in creating marketing strategies and developing content for ad campaigns. Conducted market research and competitive analysis, worked extensively with data to support campaign development for Luxury brands like Audi and L&T
Projects & Work
Cab System for Krea University
February 2024
● Developed a comprehensive cab booking system for Krea University to manage and streamline cab requests and allocations
● Stack Used: Python, Django, JavaScript, HTML/CSS, SQLite
● Key Contributions: Designed and implemented the front-end interface and back-end logic. Integrated user authentication and authorisation features. Conducted testing and debugging to ensure system reliability and efficiency
Mini-game
Personal Project
August 2024
● In process of creating a mini-game in Javascript for users with immersive music and sound effects as well as designing the user interface using Figma
● Generated a random map based on a 2D array with multiple pages for the user to traverse on their west
FlutterFlow
Personal Project
● Learned how to work with Google map APIS, authentication systems and Flutterflow interfaces
Leadership experience
Harvard MUN Bangalore
Organizing Team
August 2024
● Coordinated logistics and operations to ensure a seamless experience for over 800 participants and over 100 educators. Streamlined communication processes with the organising team in executing detailed plans that brought the conference to life. Facilitated collaboration between stakeholders to create an engaging and educational environment. Implemented innovative strategies that enhanced the overall impact and reach of the event and delivered a successful conference
Project Divergent
Tutoring Business
May 2022
● Led a 4-week quarterly MUN tutoring program, training over 100 students in public speaking, research, and diplomacy. Organised social media campaigns, designed course materials and provided personalised mentorship: enhanced program visibility and participation through targeted marketing efforts
Tedx
Marketing Head
May 2022
● As a member of the TEDx marketing team at Krea University, strategised and crafted compelling social media content, contributing to online engagement and brand presence. Additionally, played a key role in managing official communications, ensuring cohesive marketing efforts, and coordinating impactful offline initiatives for TEDx events
Other relevant experience
SpotShare: Addressing India's Parking Challenges
January 2024
● Led a winning team in an intra-university Creative Economy Investor Pitch to develop SpotShare, a solution for urban parking issues
● Conducted extensive market research and developed revenue-generating models, successful winner in an investor pitch, Strategically targeted key markets, and established multiple revenue streams. Market Research, Competitive Analysis, market research, design creations, inferences, and analysis
Research
June 2023
● Built an artificial intelligence security camera capable of facial recognition using Raspberry Pi 4B+ and Python
● Extracted latent wasted energy from disposable batteries, leading to a drafted paper and product prototype testing