Verainya Priyankar
Verainya Priyankar is a third-year Economics student at Krea University, combining her academic background in economics, business, and data analytics with hands-on experience in consulting and marketing. During her internships, she's tackled a variety of projects — like conducting research on education loans at EY and managing creative marketing campaigns at LoveChild – House of Masaba. Whether it's building financial models or designing social media strategies, she enjoys coming up with innovative solutions to challenging problems.
She's currently looking for roles that will allow her to dive deeper into data analysis, financial consulting and marketing. She's also actively involved in campus life, from being part of the TEDxKrea finance team to serving in the student government. Outside of work and academics, she's a trained Kathak dancer, a black belt in karate and an avid runner and trekker. She thrives in fast-paced environments and is always eager for opportunities that help her grow and make an impact.
Internship(Duration)
Business Consulting Financial Services Intern
15 May -15 July 2024
• Conducted multimarket research on higher education loan offtake and customer
spends
• Using R developed a model showing the distribution of retail customer wealth for a leading financial services institution
• Developed a wireframe for a digital loan journey on an app soon to be launched by a bank
• Undertook comprehensive research on the use AR/VR and gamification for employee training in financial services
• Conducted comparative analysis of MSME current account services and other banking products offered by various clients
LOVECHILD – HOUSE OF MASABA, Mumbai
Performance Marketing Intern
1 June - 27 July 2023
• Led the LoveChild x Archies movie cast ad campaign
• Launched the social media campaign for the Barbie and Rani Core Ad campaign
• Modelled for the promotional shoots, media campaign for the launch of the LoveChild’s ‘Suryanamaskar’ sunscreen product
• Created social media content for the Nykaa hot pink sale
Customer & Data Analytics
• Predictive modelling through Shopify data analysis to predict future bestsellers by mapping trends from popular offline stores.
• Used Google Analytics to optimise traffic to the LoveChild DTC (Direct-to-Customer)
• Aided in the selection of alternate payment gateways for LoveChild DTC
• Created a skin-tone-based product matching guide for LoveChild DTC
• Assisted in addressing customer grievances for various platforms
• Created LoveChild’s Snapchat presence and published ads for the brand
Projects & Work
• Former elected Minister of Finance for Student Government.
• Writer for the Environment Club
• Writer for the Economics Society of Krea
• Founder and Finance head for AAFAT Krea’s first University Fest
• Black belt in Karate
• Classically trained Kathak dancer by Singapore Indian Fine Arts Society
• Played basketball and football for the University’s Basketball team and Football League
• Founder - Krea Running Club
• Active Member at Krea Recreational clubs - Digital design, Cyber, Economics, Social Outreach,
Outdoor Recreation, Debate
• Avid long-distance runner, trekker