Aayushi Taparia
Aayushi Taparia is a final-year Economics (Hons.) student at Krea University with a minor in Business Studies and a strong academic foundation in strategy, finance, and data analysis. She has gained diverse professional experience through internships in strategy consulting, portfolio management, and digital marketing. At her most recent internship, she developed strategic frameworks that improved client conversion rates.
She has further strengthened her expertise through BCG’s Strategy Consulting simulation and Goldman Sachs’ Risk Management simulation, where she applied structured problem-solving, financial forecasting, and risk assessment to real-world business cases.
Beyond academics, Aayushi has demonstrated leadership as Head of Logistics at the Centre for Entrepreneurship, Krea University, ensuring seamless execution of large-scale initiatives, and as Social Media Director at Her Campus Krea, where she achieved a 40% increase in audience engagement through targeted campaigns. Her interests lie at the intersection of business strategy, finance, and social impact.
Aayushi is actively exploring opportunities in business strategy consulting, risk and wealth management, and financial strategy consulting, where she aims to combine her analytical skills, strategic mindset, and leadership experience to deliver impactful solutions.
Internship(Duration)
BrixEn Sales & Growth Academy Chennai
Strategy & Consulting Intern
May - July 2025
● Led comparative analysis of high-value clients’ sales models, operational structures, and go-to-market strategies, identifying competitive gaps and growth opportunities
● Built and segmented a database of 200+ dealers and integrators by region, product focus, and digital presence, accelerating client scoping and expanding the sales pipeline in new markets
● Extracted insights from client training sessions, identifying pain points and behavioural trends; developed frameworks using Blue Ocean Strategy and Porter’s Five Forces that improved client conversion rates by 25%
● Configured an internal CRM and booking system by creating tailored modules, workflows, and reports, streamlining lead management and enabling data-driven decision-making for senior leadership.
Paterson Securities Pvt. Ltd. Chennai
Summer Intern, Portfolio Management
May -July 2024
● Conducted financial analysis of 20+ listed companies for HNW client portfolios, identifying sectoral trends, risks, and diversification opportunities to strengthen investment strategies
● Supported equity research with Excel-based valuation models, contributing to reports that guided portfolio managers in recommending equity positions
● Compared the performance of 15+ mutual funds across risk-return parameters, highlighting key strategy differences and preparing insights for client advisory notes
Arpan- Towards Freedom from Child Sexual Abuse Mumbai
Digital Marketing Intern
June -July 2023
● Designed a data-informed child safety awareness campaign, executed across multiple social platforms, expanding outreach and engagement
● Developed and deployed segmented campaigns using Canva-branded templates, resulting in a 10% higher view rate compared to previous initiatives
● Analysed campaign performance with social media analytics and prepared weekly reports, delivering insights that enhanced ROI and optimised content strategy
Projects & Work
• Head of Logistics, Centre for Entrepreneurship, Krea University: Directed the seamless execution of all operational and logistical facets of the Centre for Entrepreneurship
• Social Media Director, Her Campus Krea: Developed and executed social media strategies that led to a 40% increase in audience engagement