Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University has been invited by the Network for Business Sustainability, powered by the Centre for Building Sustainable Value at the Ivey Business School (Western University, Canada), to present his Purpose, Permanence and sustainability teaching intervention in the Brand Management elective course of the IFMRGSB’s MBA programme. The intervention covers the idea of the economy of permanence of Gandhian economist J C Kumarappa, the deep purpose continuum of Harvard Business School Professor Ranjay Gulati, and the ENROADS climate action simulation of Climate Interactive and MIT Management Sustainability Initiative. Sathyanarayanan R will deliver this talk in March 2024, during the Global webinar on teaching climate in business schools.
