Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing at IFMR GSB, Krea University, gave a talk on his Purpose, Permanence and Sustainability teaching intervention in the Product and Brand Management elective course of IFMR GSB’s MBA programme during the NBS Global webinar held on 19 March, 2024.
He was invited by the Network for Business Sustainability (NBS), powered by the Centre for Building Sustainable Value at the Ivey Business School at Western University, to present this as a part of their Teaching Climate Change in Business Schools Virtual Event Series.
In this module on Teaching Climate Policy and Negotiations in Business Schools, he described his practice of a sensitisation workshop incorporating the idea of the economy of permanence of the Gandhian economist J C Kumarappa and the deep purpose continuum of the Harvard Business School Professor Ranjay Gulati, followed by the hands-on ENROADS climate action simulation of Climate Interactive and MIT Management Sustainability Initiative. The ideas were well received and appreciated by the audience.
