Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University authored a guest article in The Hindu BusinessLine, titled Tourist boom-turned-bane. Trampled by overtourism. The article sheds light on the phenomenon of overtourism and emphasises the need for sustainable destination marketing.
Read the article here.
![](https://krea.edu.in/ifmrgsb/wp-content/uploads/2024/01/Sathyanarayanan-R-01.png)