The University Grants Commission and the University of Madras organised a two-week online refresher course for the commerce and management faculty members of several colleges in Tamil Nadu and other states.
On 17 September, 2024, Professor Sathyanarayanan R, Associate Professor of Marketing, IFMR GSB, Krea University, was invited to address the participants in this refresher course with the overarching theme Staying Ahead of the Curve: Understanding Emerging Markets and Global Trends.
Professor Sathyanarayanan delivered the module on Case Studies of Successful Business Models in Emerging Markets and discussed the 9Ps – Problem, Perception, Per Capita Income, Pricing, Provenance Paradox, Promotion, Partnerships, Path-breaking Ideas and the Paradigm Shift with interwoven case discussions on the business model strategies of brands like Mocemsa, Skinn, MG Hector, Desmondji, Kellogg’s, Starbucks, M-Pesa and Jumia in Africa, Mercado Libre of Latin America, Gojek Indonesia, Emirates, Mahindra, Infosys, Dr Reddy’s, Hero Motors, TVS Motors, Xiaomi, etc.
The session was well received, with enthusiastic participation from the faculty members during the presentation and Q&A session.
