Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB, Krea University has penned an article titled Marketing to Aliens: The next frontier in Commerce, published in The Indian Express – Indulge The Morning Standard, Kolkata edition.
The article examines the intriguing idea of intergalactic marketing with strategies, challenges, and ethical considerations involved in selling products and services to alien civilisations.
