We strive to ignite a passion for marketing and generate opportunities for students of IFMR GSB to upskill and develop in the domain of marketing. To achieve our vision, we organize an array of engaging inter- and intra-college events that seamlessly blend learning with entertainment, ensuring an enriching and memorable experience for all participants. We also host guest lectures, webinars, and workshops on trending industry areas, offering our peers valuable insights and hands-on learning opportunities. By fostering a dynamic and interactive environment, we empower students to upskill, develop, and excel in the ever- evolving marketing landscape.