Vaishnavi Sharma
Vaishnavi Sharma is an Economics major and Business Studies minor at Krea University. She is a dedicated and hardworking student with experience in marketing and research. She hopes to pursue a career in the field of Sports Management.
She has worked as a Content Writing Intern at Female Cricket where she helped the team cover tournaments like India's 2023 home season and the ICC World Cup Qualifiers. She also worked on a marketing project with the IPL team Rajasthan Royals, where along with her team she tried to solve the problem of increasing merchandise sales during the off season
Additionally, she has written blogs for Vilay Sports and is the co host of the podcast Beyond the Field.
While interning at companies like Magma HDI, she honed her marketing and research skills and learnt about the workings of large corporates.
She carries with her experience in different fields of marketing and research and hopes to make a valuable impact through her work.
She is collaborative and a valuable team member . What differentiates her from the rest is her ability to work hard, research, network, collaborate and her ability to work under strict deadlines. She is mature and understands that timely closure of activities in business makes a significant difference to the final outcome.
Internship(Duration)
Female Cricket
Content Writing Intern
September 2023 - December 2023
● Filed match previews and opinion-based articles. I covered tournaments like the ICC Women's T20 World Cup Qualifiers, India's 2023 home series and regional tournaments
Avents INC
Client Servicing and Sponsorship Intern
February 2023 - May 2023
● Handled a client servicing and influencer marketing campaign
● Approached notable brands for sponsorship and partnership requirements of the organisation
Magma HDI
Marketing Intern
May 2023 - July 2023
● Learnt about the marketing requirements of a big organisation and understood the aspects they
have to factor in while formulating their plans
● Penned taglines and researching the different types of insurance the company offers
Projects & Work
Beyond the Field
Co-host
● Beyond the Field is a series of Instagram lives with individuals from the Sports Management industry.
● The project aims to explore the business of sports through discussions about topics like Sports sponsorships, marketing and analytics
Live Project with Rajasthan Royals
● Worked on a Live Marketing Project at Rajasthan Royals in July 2022. For the project, students were divided into 3 teams and each group had to solve a problem facing the organisation
● The team had to come up with solutions that could help Rajasthan Royals increase their merchandise sales during the off season
Writing Projects
● Written two articles titled, “Unrivaled Dominance: Decoding the Australian Women’s Cricket Team’s success” and “Esports in India and its Potential for the Future” for the blog of the company Vilay Sports
Leadership
● Member of the Executive Team of the Innovation and Entrepreneurship Club at Krea University for
the year 2022-23 and 2023-24
● Member of the Newsletter Board for the Innovation and Entrepreneurship Club’sNewsletter, “The Entrepreneur’s Insight”
● Member of the social media team for Aikyatha, the Social Outreach Club at Krea University for the
year 2022-23
● Part of Krea University’s Centre of Writing and Pedagogy’s Conversation Partner Program
● Head of Finance for Startup Storm, Krea University’s first student-led fest
● Part of the writing team of the Economics Society of Krea newsletter for the year 2022-23
Certifications
● Fundamentals of Sport Marketing by OpenLearning
● Excel for Beginners by Great Learning
● Business of Sports 101 by the Big Red Group
● Stock Market for Beginners by NSE
● Google Digital Unlocked Digital Marketing Certificate