Niveditha R
Niveditha Rajesh is a final-year student double majoring in Economics and Computer Science at Krea University, with experience in research, consulting, and entrepreneurship. She has worked with organisations including Catalyst AIC, PeakMind, and the Wildlife Conservation Trust, and currently consults with LEAD at IFMR on rural enterprise development. She is also the founder of Orway, a premium handicrafts venture backed by pre-seed funding.
Niveditha is passionate about roles at the intersection of research, consulting, and development strategy.
Internship(Duration)
Krea University
LEAD – Undergraduate Researcher
January – April 2025
• Conducted an on-field socio-economic study, mentored by Executive Director Sharon Buteau, on artisan welfare in Srikalahasti’s Kalamkari textile cluster—focusing on how employment structures and generational shifts affect livelihoods and craft sustainability
• Designed and executed a mixed-methods research framework, combining surveys and interviews with more than 60 artisans across private enterprises
Krea University
LEAD – Consultant
September - November 2025
• Part-time Consultant at LEAD, supporting the STREE project on SHG marketing and enterprise development
• Conducting market mapping, digital audits, and case study research to enhance the visibility and competitiveness of SHG products across e-commerce platforms
AIC Catalyst
Intern
May – August 2025
• Catalyst AIC is an incubation and acceleration platform supporting startups in crafts, climate, and social impact sectors
• Developed three detailed case studies on portfolio start-ups, highlighting impact and scalability for donor reports. Conducted founder interviews, secondary research, and impact documentation for donor engagement
Founder’s Office
Intern – PeakMind
May – July 2024
• PeakMind is a platform focused on improving student performance and mental health, particularly for those preparing for competitive exams
• Played a role in key initiatives that enhanced the platform’s growth, including optimising operational processes, supporting strategic partnerships, and driving business development efforts
Wildlife Conservation Trust
Intern
May – July 2023
• Worked on the Riverine Ecosystems and Livelihoods programme at the WCT
• Helped analyse satellite image data on large river ecosystems in India’s Gangetic plains, using Google Earth Engine and Quantum GIS software
Center for Wildlife Studies
Intern
November – January 2023
• Processed qualitative field data by translating and structuring community interviews from Malayalam to English. Supported research aimed at mitigating human–wildlife conflict and empowering communities near protected areas through sustainable livelihood initiatives
LEAD – Undergraduate Researcher
January – April 2025
• Conducted an on-field socio-economic study, mentored by Executive Director Sharon Buteau, on artisan welfare in Srikalahasti’s Kalamkari textile cluster—focusing on how employment structures and generational shifts affect livelihoods and craft sustainability
• Designed and executed a mixed-methods research framework, combining surveys and interviews with more than 60 artisans across private enterprises
Krea University
LEAD – Consultant
September - November 2025
• Part-time Consultant at LEAD, supporting the STREE project on SHG marketing and enterprise development
• Conducting market mapping, digital audits, and case study research to enhance the visibility and competitiveness of SHG products across e-commerce platforms
AIC Catalyst
Intern
May – August 2025
• Catalyst AIC is an incubation and acceleration platform supporting startups in crafts, climate, and social impact sectors
• Developed three detailed case studies on portfolio start-ups, highlighting impact and scalability for donor reports. Conducted founder interviews, secondary research, and impact documentation for donor engagement
Founder’s Office
Intern – PeakMind
May – July 2024
• PeakMind is a platform focused on improving student performance and mental health, particularly for those preparing for competitive exams
• Played a role in key initiatives that enhanced the platform’s growth, including optimising operational processes, supporting strategic partnerships, and driving business development efforts
Wildlife Conservation Trust
Intern
May – July 2023
• Worked on the Riverine Ecosystems and Livelihoods programme at the WCT
• Helped analyse satellite image data on large river ecosystems in India’s Gangetic plains, using Google Earth Engine and Quantum GIS software
Center for Wildlife Studies
Intern
November – January 2023
• Processed qualitative field data by translating and structuring community interviews from Malayalam to English. Supported research aimed at mitigating human–wildlife conflict and empowering communities near protected areas through sustainable livelihood initiatives
Achievents & Awards
Founder, Orway
• Built a premium handicrafts platform, secured pre-seed funding from CFE
• Partnered with artisans from Srikalahasti & Nimmalakunta; developed B2B gifting vertical and premium D2C product lines
• Designed brand identity, luxury packaging, and website to position Orway as a heritage-luxury label
Department Director, Leher
2023-2024
• Led content strategy and editorial planning for the Economy section
• Leher is an individually-run college newspaper that aims to facilitate a better political environment on campus and encourages conversations that prompts the masses to think and rethink
Student Board,
Centre for Entrepreneurship
March 2024 – April 2025
• Planned, organised, and executed CFE-hosted events, including workshops and conferences, overseeing all aspects from concept development to logistics and vendor management.
• Delivered impactful, memorable events aligned with CFE's goals, leveraging creativity, event management experience, and strong organizational and interpersonal skills
Executive
Committee, ESOK
2023-2024
• As a part of the executive committee of the Economics Society of Krea (ESOK), helped ideate, organise and coordinate events and initiatives by the society
• Managed the social media team for the society
Administration
Representative, Rangasthala
2022 – 2023
• Rangasthala is the theatre club of SIAS, KREA University
• Helped the club put up three well received theatrical productions within the university
• Built a premium handicrafts platform, secured pre-seed funding from CFE
• Partnered with artisans from Srikalahasti & Nimmalakunta; developed B2B gifting vertical and premium D2C product lines
• Designed brand identity, luxury packaging, and website to position Orway as a heritage-luxury label
Department Director, Leher
2023-2024
• Led content strategy and editorial planning for the Economy section
• Leher is an individually-run college newspaper that aims to facilitate a better political environment on campus and encourages conversations that prompts the masses to think and rethink
Student Board,
Centre for Entrepreneurship
March 2024 – April 2025
• Planned, organised, and executed CFE-hosted events, including workshops and conferences, overseeing all aspects from concept development to logistics and vendor management.
• Delivered impactful, memorable events aligned with CFE's goals, leveraging creativity, event management experience, and strong organizational and interpersonal skills
Executive
Committee, ESOK
2023-2024
• As a part of the executive committee of the Economics Society of Krea (ESOK), helped ideate, organise and coordinate events and initiatives by the society
• Managed the social media team for the society
Administration
Representative, Rangasthala
2022 – 2023
• Rangasthala is the theatre club of SIAS, KREA University
• Helped the club put up three well received theatrical productions within the university