Markaholic, IFMR GSB’s student-led marketing committee, along with the Graduate School of Business’ notable alumni, recently launched an informative marketing workshop series titled ‘Prayatna’. The committee’s first workshop featured Amandeep Singh Kochar – Business Director at VMLY&R, New Delhi and an alumnus of IFMR GSB. Having worked with well-known brands such as TCS, Fresh Marketing Idea, BrandAppZ.com, KRDS, and Brandmovers, Amandeep shared his own experience and ideas on marketing, business development, creative strategies, and more in his session – ‘Succeeding in the World of Direct to Consumer (DTC)’.
Moving forward, the committee plans to host a marketing workshop every fortnight for a couple of hours, in a bid to inform students about all the trending marketing job roles in the industry, spread awareness about all the necessary skills required to excel in the field, engage in discussion through various practical demonstrations and activities, and, ultimately, build a strong student alumni network.