Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University conducted a Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24) organised by Loyola Institute of Business Administration (LIBA) in partnership with Albers School of Business, Seattle University, US, held on 15 March, 2024.
The workshop covered changing cohorts, classroom psychology, Bloom’s revised taxonomy in the new millennium context, and the genesis of the Harvard Business School Case Method. The workshop also discussed the challenges and helped the participants to understand various ways to handle case discussions effectively.
