IFMR GSB InMarc 2025, the International Marketing Conference at IFMR Graduate School of Business (GSB) is envisioned as a premier platform for scholars, researchers, and industry professionals to converge and explore the evolving landscape of marketing. This first-of-its-kind initiative by IFMR GSB is a celebration of knowledge, inquiry, and collaboration. With a proud academic tradition and an eye toward the future, the conference aims to foster insightful discussions, share cutting-edge research, and bridge the gap between marketing theory and practice. We invite you to be part of this landmark event as we create a new space for marketing ideas to flourish, where academia meets industry, and insight meets impact. The conference will be held in hybrid mode, with limited slots available for online participation.
The Institute for Financial Management and Research (IFMR) Graduate School of Business (GSB) at Krea University is a premier institution committed to shaping responsible global leaders through academic excellence, ethical business practice, and deep industry engagement. Located in the industrially vibrant Sri City, Andhra Pradesh, IFMR GSB provides a dynamic environment for immersive learning, interdisciplinary collaboration, and impactful research. With a strong foundation built over nearly 55 years, the school has consistently contributed to business scholarship and societal value, guided by some of the finest minds from academia and industry. Through its legacy of excellence and its commitment to shaping future-ready leaders, IFMR GSB continues to play a transformative role in redefining business education in India and beyond.
We invite the submission of research abstracts (minimum 250 words) that present empirical studies, case studies, theoretical explorations, or literature reviews across diverse domains within marketing. All submissions must align with the overarching theme: “Imagining the Future of Marketing: Innovation & Sustainability”. We welcome abstracts of full papers, working papers, or research proposals that explore novel perspectives and propose sustainable solutions for the future.
| Sustainability Marketing | Advertising | E-commerce Innovations |
| Marketing Ethics | Celebrity Endorsement | Neuromarketing |
| Consumer Behaviour | Social Media and Influencer Marketing | Cross-Cultural Insights |
| Ethical Consumption | Brand Management | Green Marketing |
| B2B Marketing | Pricing Strategies | Tourism Marketing |
| Service Marketing | Behavioural Economics in Marketing | Luxury Marketing |
| Sales and Distribution | AI/ML in Marketing | Metaverse |
| Retail and Omnichannel Marketing | Product Management | Digital Marketing |
| Augmented and Virtual Reality in Retail | UI/UX Design for Marketing | Big Data and Predictive Analytics |
Last Date for Abstract Submission: 15 October 2025
Notification of Acceptance: 20 October 2025
Full Paper Submission (For Journal and Best Paper Awards consideration): 10 November 2025
Early Bird Registration : (Until 31 October 2025)
Undergraduate and Postgraduate Students: ₹1,200
Research Scholars: ₹1,500
Faculty and Practitioners: ₹3,000
Late Registration (Till 15 November 2025)
Undergraduate and Postgraduate Students: ₹1500
Research Scholars: ₹2,000
Faculty and Practitioners: ₹3,500
Accommodation (Optional): ₹750/night
Complimentary transport will be provided from Chennai to the IFMR GSB Campus and return.
*Prizes and other details are tentative and subject to revision.
Publication SupportFull papers submitted by 10 November 2025 will be shortlisted by the Conference Committee and may be forwarded to affiliated journals for further review. While final publication decisions will depend on each journal’s scope and peer-review standards, this presents a valuable opportunity for researchers to showcase their work and pursue publication in reputable academic journals.