This unique course is designed keeping in mind participants who will drive business growth of the future. The course titled “digital marketing” is intended to prepare participants for an overall understanding of the ecosystem around digital marketing. Employer’s today value specific skills but also looking forward to managers who have an overall understanding of business to integrate traditional business activities with modern tools bringing the much needed growth in business. Hence our approach to digital marketing will be focused on teaching business-outcomes rather than being tool-centric. After this course, the participants must be able to join big organizations/SMEs as a digital marketing expert. The participants must also be able to offer themselves as consultants to MSMEs who care looking for better survival and growth to next stage of their businesses. This course shall prepare them for both B2B and B2C digital marketing.
|Course Duration||30 hours|
|Venue||IFMR Graduate School of Business, 196, TTK Road, PG Gardens, Alwarpet, Chennai|
|Lead Faculty||Prof K Varadharajan|
Varadh, a well-known marketing strategist with special focus on using social business as a strategy, helps businesses of all sizes with fine-tuned social business consultancy. He believes that every business organization strives to not only expand and enhance their value but also the personal lives of all those involved.