Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, was invited as an expert speaker to address the National Conference on emerging trends in AI and reverse logistics organised by the University of Madras in collaboration with the Association of Chartered Certified Accountants (ACCA) on 5 August, 2025.
Sathyanarayanan Ramachandran shared his practical insights on the marketing and sustainability perspective, the short and long-term impact of reverse logistics management on net promoter score and customer lifetime value and the artificial intelligence trends in the industry with several success case studies from Amazon, H&M and Apple during the panel discussion on reverse logistics. The session was well received with several sets of questions and requests for elaboration.