Vijaya C is an educationist with over 17 years of experience in finance. She has obtained her PhD in Finance from the Indian Institute of Technology, Madras. Her doctoral work was on Smart Beta Investing A Commerce graduate from Ethiraj College for Women, she earned a University Rank, and later completed her post-graduation in Management with a gold medal, specializing in Finance, from the Institute for Technology and Management. Vijaya also holds a postgraduate degree in Commerce (Accounting & Finance). She has worked in leading banking and wealth management companies, catering to high-net-worth individuals before transitioning to academics. She has taught at ICFAI Business School, Wigan and Leigh B-School, Ethiraj College for Women, and Chennai Business School. Her case studies have been published in management books and are available on international case study portals. She has also developed numerous classroom cases in finance for management students. During her tenure as a research scholar, Vijaya has presented papers at reputed national and international conferences, winning several ‘Best Paper’ and ‘Best Presenter’ awards. In addition to her academic pursuits, she has interests in classical dance, poetry writing, lyric writing for private albums in Tamil and Hindi, and authoring English fiction.