The AIMA India Case Research Centre, a well-known portal focusing on developing and publishing industry based India-focused research cases, has published a marketing management case study by Prof Sathya Saminadan, Assistant Professor at IFMR GSB – Krea University. The case study titled ‘Sustaining the Market Share Against the Branded Firms in an Unorganized Sector’, explores several unorthodox marketing and relationship strategies used by an entrepreneur against branded firms. The case study also highlights the realities of the market, a perspective that would serve well for management students.
Read the case study here: https://www.caseresearchaima.in/frontend/product_display/390
With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail. Elaborating on the principles involved, Radhika introduced the concepts of vertical and horizontal display, focal point or pyramiding, balance or symmetry, consistency and repetition, storytelling or cross merchandising, and graphics to the students.
Markaholic, the Marketing Committee of IFMR GSB, Krea University organized a 5-day long marketing event, ‘Markaz’. The event aimed to provide exposure about marketing to the first-year students in a non-academic manner where they were required to use their knowledge and creativity to answer a marketing quiz and four other rounds which were to test their marketing creativeness.
Pratyush Misra, Amit Kumar Sahoo and Shreyans Bandi were the winner, 1st runner up and 2nd runner up, respectively.