Markaholic, IFMR GSB’s student-led marketing committee, along with the Graduate School of Business’ notable alumni, recently launched an informative marketing workshop series titled ‘Prayatna’. The committee’s first workshop featured Amandeep Singh Kochar – Business Director at VMLY&R, New Delhi and an alumnus of IFMR GSB. Having worked with well-known brands such as TCS, Fresh Marketing Idea, BrandAppZ.com, KRDS, and Brandmovers, Amandeep shared his own experience and ideas on marketing, business development, creative strategies, and more in his session – ‘Succeeding in the World of Direct to Consumer (DTC)’.
Moving forward, the committee plans to host a marketing workshop every fortnight for a couple of hours, in a bid to inform students about all the trending marketing job roles in the industry, spread awareness about all the necessary skills required to excel in the field, engage in discussion through various practical demonstrations and activities, and, ultimately, build a strong student alumni network.
In a highly engaging session, Satyaki Raghunath – Chief Strategy & Development Officer and T C Sajit – Strategy Group Member and Chief Human Resources Officer of Bangalore International Airport Limited interacted with the students at IFMR GSB, shedding light on various aspects that shape robust airport operations. They shared insights on the role of public-private partnerships in building India’s infrastructure. Emphasizing on the complex gamut of stakeholders come together to provide a unique passenger experience, they termed an airport ‘a city within a city’.
In an insightful interaction with the students of IFMR GSB, Lakshmanan (Laks) Krishnamoorthy- VP Engineering & General Manager, Navis shared his perspectives on transformational leadership. Allaying concerns surrounding the leap from classroom to employment, Mr Krishnamoorthy stressed on SIMPLE, expanded to Social Skills, Interpersonal Relationship, Money Matters, Personal Branding, Learning, and Endurance. Imparting lessons from his own journey, he encouraged students to “Learn to do the work without expecting anything in return”, relevant to both the professional and personal aspects of life.
With a rush of adrenaline and picking a lesson from the looming crisis of today, comes ‘Entangled’. A unique case study competition hosted by Sanchalan – the IT and Operations Student Committee from IFMR GSB, challenging graduates with prioritization and resource allocation skills during crisis.
600 participants from across India geared up to compete, make an impact and win the contest. Contestants from 190 institutes and 20% of them from top tier ones vied for the ultimate spot in this innovative case study competition.
With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail. Elaborating on the principles involved, Radhika introduced the concepts of vertical and horizontal display, focal point or pyramiding, balance or symmetry, consistency and repetition, storytelling or cross merchandising, and graphics to the students.
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