IFMR GSB’s student-led marketing committee launches ‘Prayatna’

Markaholic, IFMR GSB’s student-led marketing committee, along with the Graduate School of Business’ notable alumni, recently launched an informative marketing workshop series titled ‘Prayatna’. The committee’s first workshop featured Amandeep Singh Kochar – Business Director at VMLY&R, New Delhi and an alumnus of IFMR GSB.

An engaging session on ‘Airport Operations’

In a highly engaging session, Satyaki Raghunath – Chief Strategy & Development Officer and T C Sajit – Strategy Group Member and Chief Human Resources Officer of Bangalore International Airport Limited interacted with the students at IFMR GSB, shedding light on various aspects that shape robust airport operations. They shared insights on the role of […]

Beyond the Classroom- the skills to become a potential employee

In an insightful interaction with the students of IFMR GSB, Lakshmanan (Laks) Krishnamoorthy- VP Engineering & General Manager, Navis shared his perspectives on transformational leadership. Allaying concerns surrounding the leap from classroom to employment, Mr Krishnamoorthy stressed on SIMPLE, expanded to Social Skills, Interpersonal Relationship, Money Matters, Personal Branding, Learning, and Endurance.

Visual merchandising- a key marketing tool in retail

With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.