Markaholic – the Marketing Committee of IFMR GSB – recently conducted ‘Mark-Aventure’, a D2C Product Launch Simulation Competition which aimed to catapult students in the shoes of product and brand managers. The 45-day event brought together 55 teams from various B-schools across the country. The event was judged by Dinesh Jain, Founder and CEO of IndianMaze; Dr Sathya Saminadan RS and Dr Sunanda Sangwan who are professors at IFMR GSB. This event included a series of quizzes, presentations and mentorship programmes, out of which Team Concept Crew from SIMS (Pune) were the winners. Team Markvengers from IFMR GSB and Team Trident from IMNU Ahmedabad were the runners up.