A masterclass on consumer behaviour and branding with Zupee’s CMO Gaurav Mehta

Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.

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