‘Nurpu: A Dream towards a Sustainable Handloom Weaving Society’, a case study written by Prof R Sathyanarayanan (Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business – Krea University) has been published by Routledge Taylor & Francis as a part of their new book “Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science”. The book will be available in the market from 27 September 2021.
Access it here: https://www.taylorfrancis.com/chapters/edit/10.4324/9781003188186-23/nurpu-dream-towards-sustainable-handloom-weaving-society-sathyanarayanan-ramachandran-senthil-kumar
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