Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB presented his paper, ‘Marketing to Aliens’, at the NGSC – 2024 Conference at IIM Jammu on 22 and 23 November, 2024. The paper explores strategies for effective intergalactic marketing, combining creativity with established principles of marketing. It underscores the importance of adaptability and ethical considerations in marketing to diverse and unfamiliar segments, a concept that resonates with contemporary challenges in business strategy.
