Jyothis Maria Franklin, PhD Student, IFMR GSB, Krea University presented a research paper at the Management Education and Research Colloquium (MERC) 2024 by the Indian Institute of Management, Kashipur between 31 May, 2024 – 1 June, 2024. The title of the paper is Investigating Consumer Awareness of Deceptive Advertisements Cited by Regulatory Institutions. Abstract of the …
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Professor Jayaram Ramakrishnan, Professor of Practice at IFMR GSB, Krea University, has co-authored a book titled Enterprise Performance & Risk Management for MSMEs – A Primer for the Institute of Cost Accountants of India (ICMAI), with CMA Venkataramani, a serial entrepreneur and member of the MSME Board of ICMAI. The book was released at the 61st National …
Dr Neelam Nakra, Assistant Professor of OB & HR, IFMR GSB, Krea University presented a research paper titled Towards the nomological network of sustainable human resource management at the 24th Annual Conference of the European Academy of Management, held on 25-28 June, 2024 at the University of Bath, United Kingdom. Recently, Dr Neelam Nakra also co-authored …
Soumyabrata Basu, a PhD student at IFMR GSB, Krea University, presented a paper titled Creditor Rights and Firm’s Cost of Debt: Empirical Evidence from Indian Firms at the prestigious 33rd European Financial Management Association Conference, held at the Lisbon School of Economics and Management in Portugal. The paper was co-authored with Dr Praveen Bhagawan, Associate Professor and …
An author interview with Dr R S Sathya Saminadan, Associate Professor of Practice & Area Chair – Marketing, IFMR GSB, Krea University has been featured in the Indian daily newspaper Mid-Day. In the interview, Dr Saminadan discusses his journey as a fiction author of two books – Gauri..!! and The Deception Moment, the inspiration behind his stories, and his …
The paper Design Thinking View on an affordable public bike-sharing project from India by Sathyanarayanan Ramachandran, Associate Professor of Marketing, IFMR Graduate School of Business, Krea University, has been accepted for presentation at the Academic Design Management Conference (ADMC) 2024. ADMC is a prestigious international academic design management conference held annually in various locations around the world. This …
The short story Pest Control by Dr Gayathri Sampath, Associate Professor, Strategy, IFMR GSB, Krea University was judged the Grand Winner of Season 6 of the India Writing Project Read More
Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics, IFMR GSB, Krea University has co-authored a research paper titled Does cap-and-trade scheme impact energy efficiency and firm value? Empirical evidence from India with Kalyani Pal, PhD student, IFMR GSB, Krea University and Dr Praveen Bhagawan, Associate Professor, Finance, Accounting and Quantitative Finance & Area Chair – …
Sri Venkateswara University, Tirupati, invited Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University to speak about the Marketing Success Case studies in the organic products industry during the national webinar on Marketing Dilemmas and Triumphs in the Organic Products Industry: A Few Indian Perspectives held on 27 April, 2024. He shared critical …
The Ivey Case website has published a case titled Zoho Corporation: The Tale of a Purpose-Driven Profit Making Firm by Dr Pallavi Pandey, Assistant Professor of HR & OB, IFMR GSB, Krea University. Access the link to the case here:
