Another article titled Melody Moments and a Taste of Earned Media by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. Sathyanarayanan examines the recent “Melody moment” involving Indian Prime Minister Narendra Modi, Italian Prime Minister Giorgia Meloni, and Parle’s Melody toffee as a …
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An article titled ‘When Brands Go Off-Label: From KitKat Crackers to Gandhi Cigarettes’ by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. From the shocking Mahatma Gandhi Cigarettes to Facebook Flowerpots to Chiranjeevi Dhabas, celebrity and leading brand names have long served as …
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An article by Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB titled Strategic Pricing Frameworks for MSMEs in the Indian Auto Component Industry: A B2B Perspective has been published in MSME Titbits, the official journal of MSME & Start up Promotion Board of ICMAI in their bi-monthly April 26 edition (Volume 8). Read More (pg 6-8)
A paper by Professor Madhuri Saripalle, Professor of Economics, IFMR GSB titled Economic analysis of Organic inputs and Biostimulants: Adoption and crop yield in South India has been accepted for publication in Sustainable Futures, Elsevier (Scopus Q1, SJR 0.9). Read more
Gogireddy Naga Malleswara Reddy, IFMR GSB PhD Scholar, presented a research paper titled ‘Contemporary Trends and Policy Dilemmas in Rooftop Solar Adoption in Kerala’ at the International Conference on Reinventing Business Practices, Start-ups, and Sustainability (ICRBSS 2026).The paper was co-authored with Professor Chandrasekaran Nagarajan, Professor, Operations and Strategy, IFMR GSB.
Pratibha Jain, IFMR GSB PhD Scholar, presented a research paper titled ‘Joining by Chance, Leaving by Choice: A Dual-Theory Exploration of Rural Development Professionals’ Journeys in Nonprofits in India,’ at the 6th International Human Resource Conference (HRIC) held at IIM Bangalore from 8–11 April 2026. The paper was developed under the guidance of Dr Pallavi …
A research paper co-authored Dr Junaid Iqbal, Post-Doctoral Fellow, IFMR GSB has recently been published in the Corporate Social Responsibility and Environmental Management (Wiley Publishers), a Q1-ranked journal with an impact factor of 9.1. The paper is titled, The Green Advantage: Leveraging Leadership and Employee Ownership for Sustainable Business Strategy in Emerging Markets. BriefThe current …
An article co-authored by IFMR GSB faculty members, Professor Srinivasan Kalyanasundaram, Professor of Practice, Finance; Dr Balasubramanian, Senior Professor and Advisor, Finance, Accounting and Quantitative Finance and Professor Jayaram Ramakrishnan, Professor of Practice, Finance titled Agentic AI: The New Engine of Cost-Optimized Banking, published in The Management Accountant, in the April 2026 issue. This official …
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Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB, recently presented a webinar on ‘Pricing for Profits – B2B Perspective’ to the members of The Institute of Cost Accountants of India (ICAI) on behalf of the MSME and Start up Promotion Board (MSPB) of The Institute of Cost Accountants of India on the 26 March …
A research article titled Modeling Markers for Detection of Psychiatric Disorders Using EEG Signals has been co-authored by Dr Lakshman Varanasi, Assistant Professor, Biological Sciences, SIAS; Varun Viswanathan, Visiting Assistant Professor, Psychology, SIAS; Dr Debasish Mishra, Assistant Professor, Data Science and Information Systems, IFMR GSB; and Steven Chris, Teaching Fellow, Data Science and Information Systems, …