Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has penned an article in The Hindu BusinessLine titled Supply Resilience: From Sea Lanes to Store Shelves. In this article Sathya Ram examines how blockade-induced supply crunches can affect brands, not merely as operational disruptions but as potential marketing and reputation challenges. It draws historical parallels …
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Professor Madhuri Saripalle, Professor, Economics, IFMR GSB, has been invited as a keynote speaker at the Summer School being organised by the ‘Luigi Einaudi’ School of Advanced Studies, at the University of Catania – Syracusa, Italy from 4-7 June 2026.She will be speaking on ‘Institutions, supply chains and farmer agency, with particular reference to economic freedom in agricultural …
Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB, was invited by the senior Finance team of TAFE (Tractors and Farm Equipment Limited) to deliver a lecture on ‘Enterprise Performance Management for Cost Reduction’ at the Sivasailam Learning Centre (SLC), their state-of-the-art Learning & Development centre, at Sembiam, Chennai. The lecture was in hybrid mode …
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Another article titled Melody Moments and a Taste of Earned Media by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. Sathyanarayanan examines the recent “Melody moment” involving Indian Prime Minister Narendra Modi, Italian Prime Minister Giorgia Meloni, and Parle’s Melody toffee as a …
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An article titled ‘When Brands Go Off-Label: From KitKat Crackers to Gandhi Cigarettes’ by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. From the shocking Mahatma Gandhi Cigarettes to Facebook Flowerpots to Chiranjeevi Dhabas, celebrity and leading brand names have long served as …
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An article by Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB titled Strategic Pricing Frameworks for MSMEs in the Indian Auto Component Industry: A B2B Perspective has been published in MSME Titbits, the official journal of MSME & Start up Promotion Board of ICMAI in their bi-monthly April 26 edition (Volume 8). Read More (pg 6-8)
Gogireddy Naga Malleswara Reddy, IFMR GSB PhD Scholar, presented a research paper titled ‘Contemporary Trends and Policy Dilemmas in Rooftop Solar Adoption in Kerala’ at the International Conference on Reinventing Business Practices, Start-ups, and Sustainability (ICRBSS 2026).The paper was co-authored with Professor Chandrasekaran Nagarajan, Professor, Operations and Strategy, IFMR GSB.
Pratibha Jain, IFMR GSB PhD Scholar, presented a research paper titled ‘Joining by Chance, Leaving by Choice: A Dual-Theory Exploration of Rural Development Professionals’ Journeys in Nonprofits in India,’ at the 6th International Human Resource Conference (HRIC) held at IIM Bangalore from 8–11 April 2026. The paper was developed under the guidance of Dr Pallavi …
An article co-authored by IFMR GSB faculty members, Professor Srinivasan Kalyanasundaram, Professor of Practice, Finance; Dr Balasubramanian, Senior Professor and Advisor, Finance, Accounting and Quantitative Finance and Professor Jayaram Ramakrishnan, Professor of Practice, Finance titled Agentic AI: The New Engine of Cost-Optimized Banking, published in The Management Accountant, in the April 2026 issue. This official …
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Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB, recently presented a webinar on ‘Pricing for Profits – B2B Perspective’ to the members of The Institute of Cost Accountants of India (ICAI) on behalf of the MSME and Start up Promotion Board (MSPB) of The Institute of Cost Accountants of India on the 26 March …