Krea announces Post Doctoral and Visiting Research Fellows

Krea welcomes Dr Nayantara Ramamoorthy, the awardee of the inaugural Krea Faculty Fellowship 2020 and Saloni Atal, our Visiting Research Fellow. Their strong expertise in Psychology ably propels the research vision at Krea. Krea Faculty Fellowship and Visiting Research Fellowship are set up with an aim to strengthen the research mandate at Krea.

Tackling Gender-based Violence Through the Lens of Space

LEAD concluded their three-part webinar series on rising gender-based violence amid COVID-19 . The final part explored the role of space – public, private and digital, in gender-based violence, especially in the current context. Highlighting gaps in current research, the young and dynamic panel answered questions from the participants and presented a way forward towards building safe and inclusive spaces for all.

IFMR GSB welcomes the L&T C EMBA cohort of 2020-23 

IFMR GSB at Krea University, welcomed the new cohort of L&T Executives to the EMBA program 2020-23. Dr Sunder Ramaswamy, Vice-Chancellor at Krea University and Dr Shobha Das, Dean of IFMR GSB, personally welcomed the new executives. Other distinguished guests at the inauguration event included Mr. Ramkishore, Vice President & Head – Divisional Corporate HR, L&T Construction and Mr. Karthikeyan TV, Executive Vice President – Finance and Accounts, L&T Construction.

Rajiv Memani joins Krea University Governing Council

Rajiv Memani, Chairman, CEO, EY India joins as a member of the Krea Governing Council. On joining Krea University, Mr Memani said, “The industry has a pivotal role in advancing higher education through direct involvement in shaping the future generation of graduates. I am honoured to be a part of Krea University’s vision to re-imagine education for the 21st century and align with their efforts to make quality higher education equitable and accessible.”

Markaholic, IFMR GSB Marketing Committee hosts ‘Markaz’

Markaholic, the Marketing Committee of IFMR GSB, Krea University organized a 5-day long marketing event, ‘Markaz’. The event aimed to provide exposure about marketing to the first-year students in a non-academic manner where they were required to use their knowledge and creativity to answer a marketing quiz and four other rounds which were to test their marketing creativeness.

Marketing approach during the pandemic crisis

This article is written by Dr. Sathya Saminadhan, Assistant Professor – Marketing at IFMR GSB It is surprising to see the recent whir regarding the uncertainties in the industrial arena amid the pandemic crisis and many pondering over ideas to tackle it through innovative marketing techniques. There is a golden line in marketing, “Do not …