Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University has been invited by the Network for Business Sustainability, powered by the Centre for Building Sustainable Value at the Ivey Business School (Western University, Canada), to present his Purpose, Permanence and sustainability teaching intervention in the Brand Management elective course of the IFMRGSB’s MBA programme. The intervention covers …
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