A case study co-authored by Professor Balasubramanian Vijayalakshmi, Professor, OB & HR, IFMR GSB; Professor N Chandrasekaran, Professor Chandrasekaran N (Professor, Operations and Strategy, Area Chair – Strategic Management and Chairperson – Executive MBA programme, IFMR GSB; and Dr Sathya Saminadan R S, Associate Professor of Practice, Marketing, IFMR GSB has been recently published with …
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Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual …
A case titled Mayflower Restaurants: Effective Service Delivery and Customer Engagement, co-authored by Professor Chandrasekaran N, Professor, Operations and Strategy, Area Chair – Strategic Management, and Chairperson – Executive MBA Programme, IFMR GSB, and Nagarani M, Associate Professor, OB & HR, IFMR GSB, has been published on the Ivey Case website. Access the case here
IFMR GSB faculty members, Professor Srinivasan Kalyanasundaram, Professor of Practice, Professor Balasubramanian G, Senior Professor and Advisor, Finance, Accounting and Quantitative Finance and Professor Jayaram Ramakrishnan, Professor of Practice, Finance have authored an article on, Navigating Digital Transformation in BFSI Organisations. The same has been published in the 25 March issue of The Management Accountant, …
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Dr Jyoti Kumari, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB has been awarded the ICSSR Project Grant under the Major Research Projects Grant for 2024-25. The recommended title of the research project is, ‘The Role of Alternative Data in Expanding the Credit Access: A Study of Fintech Innovations in India.’ Read more
Dr Suresh Govindapuram, Assistant Professor of Economics, IFMR GSB is one of the Co-PIs (Co-Project Directors) for the project “Drivers and Barriers of Rooftop Solar Power: An Analysis of Micro and Small Size Hotels in India” sanctioned under Indian Council of Social Science Research (ICSSR) Collaborative Empirical Research Project on Solar Energy and Sustainability 2024-25. Other collaborators include Dr Salman Haider (VIT …
Dr Vijaya C, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB recently presented a case study titled, ‘Sovereign Gold Bonds: To be or not to be’, at the IIM Nagpur IVEY Case Conference held at IIM Nagpur in December 2024. In November 2024, Reserve Bank of India (RBI) was in a dilemma whether to continue or stop the …
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A new publication by Professor Madhuri Saripalle, Professor, Economics and Chairperson – MBA Programme, IFMR GSB has been published in the Asian Journal of Technology Innovation. Titled, Driving productivity: a comparison of the Indian automobile manufacturers and component suppliers, the study analyses the factors influencing productivity within the Indian automobile industry, specifically examining the component manufacturers and the original equipment manufacturers (OEMs).AJTI …
A research paper by Vijaya C, Senior Faculty Associate of Finance, Accounting, & Quantitative Finance, IFMR GSB has been published in in the Journal of Indian Business Research. Titled, Tracking Smart Beta indices during different market phases: A “smarter” option for passive investors?, the paper is co-authored with Professor Thenmozhi, Department of Management Studies, IIT Madras. Read More
One of the research works by Dr Neelam Nakra, Assistant Professor of OB&HR, IFMR GSB, Krea University co-authored with Dr Vaneet Kashyap, Assistant Professor, IIT Tirupati has been accepted for publication in Employee Relations: The International Journal. Titled Interactive Effects of Sustainable HRM, Career Adaptability, and Career Sustainability on Employee Well-Being, the study utilises the lens of …