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Sathyanarayanan Ramachandran

Marketing

Associate Professor

MBA (Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya), PG Diploma in International Business (Pondicherry University)

Sathyanarayanan has twenty years of industry and academic experience, having worked in Organizations like BIM, CII, CBS and also in European Union’s Global projects like Economic Cross-Cultural Programme (ECCP). Sathya Considers himself a motivator and enjoys the role of being a catalyst to vibrant, young minds and motivating them towards excellence in their areas of strength. Before joining IFMR GSB, Sathya worked with the Confederation of Indian Industry (CII) as the Head of Education Initiatives and was actively involved in setting up an Education Practice in the southern region to promote enhanced industry-institute interaction and also spearheaded the Industry Bridge project with IIT Madras. He was also involved in the conceptual foundation for a government-backed Incubator in Chennai. Sathya has extensive experience in PG-level teaching in Marketing courses and in corporate training through MDPs and consulting assignments in India and abroad – especially Finland, Singapore, and Sri Lanka. He has trained executives from various companies like Toshiba, L&T, FLEX, CEAT Sri Lanka, Escorts, GATI, BHEL, Sutherland, Indian Railways, India Post, LIC etc. He was also running a consulting practice under the brand Purple Ring. Sathya is an invited Member of the CII Southern Region Core Group on higher education policy and a member of the Expert Committee of Indo-Japan Chamber of Commerce. Sathya is also a Gold medalist in marketing and a University Grants Commission NET-JRF holder. A winner in London Business School’s Case development Initiative in 2009. Sathya was instrumental in winning three awards for the Graduate school of Business. (1) Gold Award for the case study on IFMR’s research eco-system in the 7th Indian Management Conclave (IMC) held at IIM Ahmedabad (2) ASSOCHAM’s Award for Best Institute Serving Social Cause – CSR (3) MMA award for Managerial Excellence in the Education Institutions category. He is also a recipient of Dewang Mehta Award for Best Teacher in Marketing and the Impact Best Professor award. Sathya regularly blogs on marketing and other business issues.

  • Brand Management
  • Impact of Online Reviews
  • Advertising
  • Celebrity Endorsement—The North–South Divide. Asia-Pacific Journal of Management Research and Innovation. 2012;8(2):155-163.
  • Legal Process Outsourcing Opportunity and Cobra Legal Solutions, Palgrave, Link:  https://link.springer.com/chapter/10.1057/9781137268556_6  
  • IFMR’s Institutional Leadership Efforts in Strengthening the IFMR Research Eco-System, Gold award winning Case Study presented in the 7th Indian Management Conclave at IIM Ahmedabad
  • Strengthening Financial Engineering Curriculum of IFMR  For Present, Emerging and Futuristic Industry Needs, Grand Finale Case Study presented in the 8th Indian Management Conclave at IIM Lucknow
  • Chapter on “Business Scaling Up” in the “CII Entrepreneur’s Handbook”, Link: http://bit.ly/CIIhandbook 

Marketing Management, Brand Management, Advertising and Integrated Marketing Communications, Cross-Cultural Aspects of International Marketing, Services Marketing, Workshops on Sustainability Marketing and Design-driven Marketing