Category: General Topics

IFMR GSB student committee presents pan India contest ‘Entangled’

Lekshmi Gopinathan General Topics, Spotlight , , , , , ,
IFMR GSB student committee presents pan India contest ‘Entangled’

With a rush of adrenaline and picking a lesson from the looming crisis of today, comes ‘Entangled’. A unique case study competition hosted by Sanchalan – the IT and Operations Student Committee from IFMR GSB, challenging graduates  with prioritization and resource allocation skills during crisis.  

600 participants from across India geared up to compete, make an impact and win the contest. Contestants from 190 institutes and 20% of them from top tier ones vied for the ultimate spot in this innovative case study competition.

IFMR GSB welcomes the L&T C EMBA cohort of 2020-23 

Lekshmi Gopinathan Action Station, General Topics , , ,
eMBA

IFMR GSB at Krea University, welcomed the new cohort of L&T Executives to the EMBA program 2020-23. Dr Sunder Ramaswamy, Vice-Chancellor at Krea University and Dr Shobha Das, Dean of IFMR GSB, personally welcomed the new executives. Other distinguished guests at the inauguration event included Mr. Ramkishore, Vice President & Head – Divisional Corporate HR, L&T Construction and Mr. Karthikeyan TV, Executive Vice President – Finance and Accounts, L&T Construction. 

Dr Sunder Ramaswamy expressed in his welcome address, “L&T Construction is one of the iconic companies in India which has played a major role in building India’s defining infrastructure projects. The company has admirably continued to invest in its employees even during these tough times.” 

He also added, that we live in a world, where information is cheap, instant and universally available, the differentiation between information and knowledge is how to optimally harness information aided by effective coaching and teaching. IFMR GSB faculty  would teach learners ‘how to learn’ and remain relevant in the increasingly dynamically changing world that we inhabit.

In her welcome note, Dr Shobha Das shared the rich history of IFMR GSB, set up in 1970 – the 1st of its kind in the financial research  and education center in Asia. “This partnership brings together two organizations who excel in their respective fields and both organizations place a lot of importance to knowledge and learning.” , stated Dr Das . She lauded L&T Construction as a much-admired company for several reasons, a key reason being its willingness to invest in employee development, even more admirable, in the current crisis amid uncertainties.

In his insightful address to the incoming cohort, Mr. Ramkishore explained the rigorous selection process that handpicks 45 participants who make it to the committed program. He added, “An MBA instills certain key attributes essential for success; quick thinking, analyzing data and converting it into information, turning information into insights and converting insights into focused actions.” He urged participants to make the most of the virtual situation they are in, free themselves from the constraints of time and space that this opportunity affords and make the most of this education that participants are about to receive.

Reinforcing the partnership, he stated that L&T C partners only with institutions of excellence as their academic partners and IFMR GSB at Krea University is one of them. 

Chief Guest of the inauguration event, Mr. Karthikeyan T V, shared words of wisdom and emphasized that it was up to the participants to make the best use of the faculty and the resources made available to them. “At the end of this three year MBA program, my experience and expectation is that participants would have excellent business sense, that only an MBA course imparts- ‘How to run your business’, ‘How to deal with situations that are commercial oriented’ and ‘How do you think professionally, but in a business focused manner’ , ‘How do I make money’. 

The incoming cohort includes L&T C IC Head HRs- Mr. Srikant Srinivasan, PT&D; Mr. Bartanu Kumar Das, HC ; Ms. Poonam Chandok TI; Mr. J Kabilan B&F; Ms. K Meena Priya IEL; Mr. Girish, Smart World & Communication; Mr. Binu L&T GEO and L&T  Divisional Corporate Academic Contact head – Mr. Raghavendran.

Emergence of Sports Industry and its Future

Lekshmi Gopinathan General Topics, Porous Boundaries , ,
Deep Mukherjee

“The emergence of the sports industry presents an opportunity from a career standpoint, as an economic contributor and as a contributor to nation building.” With that, Deep Mukherjee,  CEO, CII- National Committee on Sports, shared insights from the evolving realm of sports with the students at Krea. Speaking of opportunities across talent management, programming, data analysis and tech in sports, Deep touched upon the explosive growth of sports as an industry, its potential to create millions of jobs in the near future, inculcating sports into curriculum as a wholesome subject and not a supplement and how it helped in the holistic development of a student. Speaking of the campaign ‘Making India Play’ he encouraged the need to build a sporting culture in India.

Visual merchandising- a key marketing tool in retail

Lekshmi Gopinathan General Topics, Porous Boundaries , , , ,
Radhika

With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail. Elaborating on the principles involved, Radhika introduced the concepts of vertical and horizontal display, focal point or pyramiding, balance or symmetry, consistency and repetition, storytelling or cross merchandising, and graphics to the students.

Rajiv Memani joins Krea University Governing Council

Lekshmi Gopinathan Announcements, General Topics ,
Rajiv Memani

Krea University is delighted to welcome Rajiv Memani, Chairman, CEO, EY India as a member of the governing council.

Rajiv Memani has over three decades of experience in the industry, advising fast-growing Indian entrepreneurial and global organisations establishing or expanding their presence in India and with private equity funds. Under his stewardship, EY has grown to be over a 50,000 people strong company in India and consistently been recognized as the country’s leading professional services organisation.

On joining Krea University as a governing council member, Memani said, “The industry has a pivotal role in advancing higher education through direct involvement in shaping the future generation of graduates. I am honoured to be a part of Krea University’s vision to re-imagine education for the 21st century and align with their efforts to make quality higher education equitable and accessible.”

Rajiv Memani is the Chairman and CEO of EY’s India region that includes Bangladesh. He is also a member of EY’s Global Executive Board as the Chair of Global Emerging Markets Committee.

Rajiv is active with many clients, principally fast-growing Indian multinationals and private equity funds. He has successfully advised clients across disciplines and has been working with several of the largest conglomerates in India.

Rajiv is a member of the National Council of the Confederation of Indian Industry (CII), in addition to being the Chairman of its National Committee on Tax. He has been appointed in several high-powered Government of India committees, including the most recent, Ministry of Finance taskforce that drafted a new Direct Tax Code in 2019.

Rajiv is also a Board member of Indian Institute of Management (IIM), Sirmaur, one of India’s premier management schools.

With his deep commitment to giving back to the society, Rajiv has been the driving force behind EY Foundation for the last 15 years. Under his leadership, the Foundation has positively impacted millions of poor families through sustainable and scalable programs in the areas of education and rural empowerment.

Media Mention- https://bloncampus.thehindubusinessline.com/b-school-corner/ey-india-chairman-rajiv-memani-joins-krea-university-governing-council/article32375679.ece

Markaholic, IFMR GSB Marketing Committee hosts ‘Markaz’

Lekshmi Gopinathan General Topics, Spotlight , , ,
Markas

Markaholic, the Marketing Committee of IFMR GSB, Krea University organized a 5-day long marketing event, ‘Markaz’. The event aimed to provide exposure about marketing to the first-year students in a non-academic manner where they were required to use their knowledge and creativity to answer a marketing quiz and four other rounds which were to test their marketing creativeness.

Pratyush Misra, Amit Kumar Sahoo and Shreyans Bandi were the winner, 1st runner up and 2nd runner up, respectively.

IWWAGE launches ‘Gender in Focus’ Magazine

Lekshmi Gopinathan General Topics, Research and Impact , , , ,
Gender in focus IWWAGE (1)

IWWAGE, an initiative of LEAD at Krea University, launched the first edition of its quarterly Magazine, Gender in Focus. The digital magazine showcases IWWAGE’s work in the intervention, research and advocacy space around key issues emerging as challenges for women’s economic empowerment in India. Gender in Focus presents a teaser of some of the work that IWWAGE is involved in, to address some of these challenges and in capturing best practices.

The inaugural issue brought voices from the field based on open-ended discussions held with our partner civil society organisations in four states, on how women and their groups have been affected by the pandemic and the lockdown. In addition, the issue provides snapshots of webinars conducted around the theme of COVID-19 and its impacts on women in different domains, and presents a new series of policy notes, to provide timely and actionable recommendations so that policies or programmes announced by governments help build not only a more resilient, but a gender responsive world post COVID. Besides the emphasis on COVID, this Gender in Focus issue presents summaries of the other exciting work that IWWAGE has been engaged in, such as, unpacking state-wise trends in labour force participation in India, the sectors that women work in and wage gaps; a new policy and programme series (also at the state level) to map what programmes exist and are targeted at women, and their effectiveness; women’s engagement with the gig economy and the precariousness they face while engaging with such platforms; and digital solutions that IWWAGE is working on with its tech partners in helping women gain information about their rights and entitlements. Gender in Focus can be downloaded from the website with this link- Gender in Focus.

Students recreate Krea University campus through a virtual spectacular

Lekshmi Gopinathan General Topics, Spotlight , , , ,
Virtual Campus

With 800 hours of development and able support from the University’s Media Lab, four young Krea students have created a virtual tour of the state of the art Krea campus, using Minecraft tool.

With their relentless efforts, four young Krea students Arnav, Nikhil, Priyam and Shreya have re-created the Krea campus experience .

“In the midst of our online classes and Zoom coffee chats, we often thought of how the campus has been a hallmark in bringing us together as a cohort. Given the current state of the pandemic, a group of us decided to recreate our campus virtually to give our batch, faculty, and administration a sense of nostalgia while also giving the incoming batch an immersive and exciting preview of our campus”,  adds a member of the student team.

For our students, the Krea campus goes beyond being just a physical space. Nestled in the green but equally well connected to urban zones, the campus imparts a sense of belonging as students and faculty co-create a learning experience.

Located 70 kilometres north of Chennai in Sri City, the 40-acre fully residential green campus is equipped with places to learn, engage and play. In line with its academic goals, Krea University’s ‘smart’ campus is a design driven space, which stimulates learning and interaction. Apart from tech enabled learning spaces and facilities, the campus provides the infrastructure for sporting, cultural and other leisure activities. The campus facilitates enriching students’ academic and non-academic life at Krea.

From the academic blocks to contemporary accommodation, student lounges to sports facilities, open air theatre to learning labs, library, dining spaces, support centres and more, the ethos of the physical campus has been seamlessly captured into the virtual experience.

This is not the first time that Krea students have come together to keep the Krea experience intact beyond the physical realm. In May this year, they created Kreakast- – an open immersive platform, where activities, forums, discussions and events continued, sustaining the Krea ambience and unique student experience.

Media Mention- http://bweducation.businessworld.in/article/Students-Recreate-Krea-University-Campus-Through-A-Virtual-Spectacular/11-08-2020-307526/