Author Archives: Ram Kumar

Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB, Krea University has penned an article in BW Education titled Integrating Death Management Into India’s Engineering & Management Curriculum. Dr Jayasankar advocates inclusion of death management as a foundational course in engineering and management programmes in India, emphasising its importance in preparing students for life’s unpredictable nature and fostering responsibility. …

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Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University has penned an article in The Hindu BusinessLine titled, Looking into our export basket. The article examines the export share of India’s top exporting industries from 2017-18 to the first quarter of 2024-25, covering both pre- and post-Covid years and concludes that India’s export landscape has undergone significant …

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One of the research works by Dr Neelam Nakra, Assistant Professor of OB&HR, IFMR GSB, Krea University co-authored with Dr Vaneet Kashyap, Assistant Professor, IIT Tirupati has been accepted for publication in Employee Relations: The International Journal.  Titled Interactive Effects of Sustainable HRM, Career Adaptability, and Career Sustainability on Employee Well-Being, the study utilises the lens of …

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A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study Marketing and Public administration challenges of Overtourism – The Case of Amsterdam …

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Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled Understanding the Literature on Advertising Ethics at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with …

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Professor Srinivasan Kalyanasundaram, Professor of Practice in Finance, IFMR GSB, Krea University attended the Cryptocurrency Research Conference 2024 (CRC 2024) at Zayed University in Dubai and presented a paper titled Role of CBDCs in Shaping International Payments and Promoting Inclusive Finance. He co-authored it with Sanjana Mattaparthi, an SIAS student. His paper presentation was well …

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We are thrilled to announce that Abinav Ram Kumar and Tejasvini Karthikeyan, first-year MBA students from IFMR GSB, Krea University, have secured 1st place in the prestigious Finance Fast Forward Competition (F3), organised by J.P. Morgan Chase & Co. The event took place on 20 September, 2024 at JPMC’s Mumbai office, with over 11 colleges …

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Professor Chandrasekaran N, Professor, Operations Management & Chairperson – Examinations and Assessments, IFMR GSB, Krea University, has co-authored the second edition of Strategic Management with PS Ananthanarayanan, a consultant and retired Executive Director of Balmer Lawrie and Company Ltd. This book analyses the intersection of strategic management with technology, digitalisation, and globalisation, presenting a comprehensive handbook for leveraging …

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The University Grants Commission and the University of Madras organised a two-week online refresher course for the commerce and management faculty members of several colleges in Tamil Nadu and other states. On 17 September, 2024, Professor Sathyanarayanan R, Associate Professor of Marketing, IFMR GSB, Krea University, was invited to address the participants in this refresher course …

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Dr Jayaram Ramakrishnan, Professor of Practice of Finance, IFMR GSB, Krea University and Professor Balasubramanian G, Senior Professor and Advisor – Finance, Accounting & Quantitative Finance, IFMR GSB, Krea University have co-authored an article titled Unlocking the Potential of Industrial Engineering in Cost Optimization. This article was published in the prestigious The Management Accountant, the official magazine …

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