Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University has been invited to conduct the Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24). This conference is organised by the Loyola Institute of Business Administration (LIBA) in partnership with the Albers School of Business, …
Author Archives: Ram Kumar
Dr Govindapuram Suresh Delivers Insights on Water Productivity in Paddy Cultivation at a Hindustan University Workshop
Dr Govindapuram Suresh, Assistant Professor of Economics at IFMR GSB, Krea University was an invited panelist for a discussion at a workshop hosted by the Hindustan Institute of Technology and Science (Hindustan University), Chennai, that took place on 24 February, 2024. The workshop is part of the research project titled Impact of PM Krishi Sinchai Yojana on Water …
Can safe drinking water improve children’s educational outcomes? – An article by Narbadeshwar Mishra and Dr Jyoti Prasad Mukhopadhyay
An article by Narbadeshwar Mishra, PhD Student In Economics at IFMR GSB, Krea University, and Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics at IFMR GSB, Krea University, titled Can safe drinking water improve children’s educational outcomes?, focusing on the National Rural Drinking Water Program (NRDWP), has been published in Ideas for India (I4I). I4I is …
An Interview with Prof Lakshmi Kumar, Dean, IFMR GSB, Krea University: Invest In Education When The Market Isn’t Hiring
In a video interview for Konversations By InsideIIM, Prof Lakshmi Kumar, Professor, Economics and Dean, IFMR GSB, Krea University talks about the current economic situation in the country, the situation around unemployment and inflation, and why she is concerned about whether growth will happen or not. Prof Lakshmi Kumar talks about the importance of understanding economics and …
Purpose, Permanence and sustainability teaching intervention by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University
Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University has been invited by the Network for Business Sustainability, powered by the Centre for Building Sustainable Value at the Ivey Business School (Western University, Canada), to present his Purpose, Permanence and sustainability teaching intervention in the Brand Management elective course of the IFMRGSB’s MBA programme. The intervention covers …
Economic & Political Weekly publishes a special article by Prof. Jyoti Mukhopadhyay
FMR GSB faculty member, Dr Jyoti Mukhopadhyay’s article titled ‘Determinants of Digital Technology Adoption and Financial Inclusion in India: Some Empirical Evidence”, has been published as a Special Article in Economics and Political Weekly — one the most highly cited journals in social science research.Prof Mukhopadhyay is Associate Professor of Economics at IFMR Graduate School …
MBA office announces winners of Merit Scholarships from the MBA batch of 2023
We are delighted to announce the winners of the Merit Scholarships from the MBA batch of 2023. This year, IFMR GSB offered three full scholarships to the top three candidates. The scholarships are given based purely on merit, assessed through school and college academic records, work experience, standardised test scores, writing ability, and the candidate’s …
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MBA Office releases the list of medal winners and Dean’s Merit List awardees from the MBA cohort of 2020
The medals are awarded to students based on their academic performance, as well as extracurricular activities. Students who are ranked in the top 5% in their respective cohort on the basis of their academic performance (CGPA) at the end of the second-year are included in the Dean’s Merit List.
“Marketing has moved from Brand-led to Category-led,” says Shiv Shivakumar, Management Thinker at IFMR Graduate School of Business’ Marketing Conclave
Giving the keynote at the virtual conference ‘Inside Marketing 2021’ organised by the IFMR Graduate School of Business (IFMR GSB), Krea University, management thinker and Group Executive President, Corporate Strategy & Business Development at Aditya Birla Group, Shiv Shivakumar said, “Marketing, thanks to digital, has moved from being brand-led to category-led. In the past, I …
Interning in Supply Chain Companies – All the Scope and Opportunities
The blog is written by Prof. Chandrasekaran N, Professor, Operations Management, IFMR GSB The supply chain is about a firm strategically managing inbound and outbound processes and other firms fulfilling the ultimate customer demand. It is important to note that there are multiple nodes and flows across the supply network while managing demand and supply …
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