Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has authored an article titled The digital-physical nexus: How brands are blending real and virtual worlds in the second edition of the State of the Brands 2025 global report. His invited article explores how brands create hybrid experiences that merge the physical and digital, from virtual …
Author Archives: Ram Kumar
Ivey Case Website publishes a case by Professor Chandrasekaran N and Nagarani M
A case titled Mayflower Restaurants: Effective Service Delivery and Customer Engagement, co-authored by Professor Chandrasekaran N, Professor, Operations and Strategy, Area Chair – Strategic Management, and Chairperson – Executive MBA Programme, IFMR GSB, and Nagarani M, Associate Professor, OB & HR, IFMR GSB, has been published on the Ivey Case website. Access the case here
Professor Srinivasan Kalyanasundaram Completes Harvard Business Publishing Certification
Professor Srinivasan Kalyanasundaram, Professor of Practice, Finance, IFMR GSB, has successfully completed the Fundamentals of Case Teaching course by Harvard Business Publishing.
IFMR GSB Students Undertake Live Project to Explore Hedge Fund Strategies
A group of students from the MBA cohort of 2024-26, IFMR GSB is undertaking a Live Project on pairs trading strategies, a technique widely used by hedge funds. They are exploring various approaches, including statistical, technical, and fundamental analysis. This Live Project is being offered by Paterson Securities Pvt Ltd under the mentorship of Balachandran …
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Dr Swayam Sampurna Panigrahi delivers guest lecture on Sustainable Manufacturing and Operations at Tshwane University of Technology
Dr Swayam Sampurna Panigrahi, Assistant Professor, Operations and Area Chair – Operations, IFMR GSB, delivered a guest lecture on Supply Chain Sustainability on 13 March 2025 in a research seminar on ‘Sustainable Manufacturing and Operations: Bridging Academic Insights and Industry Practices,’ organised by the Department of Operations Management, Tshwane University of Technology, Pretoria, South Africa. …
IFMR GSB Faculty members author an article in The Management Accountant
IFMR GSB faculty members, Professor Srinivasan Kalyanasundaram, Professor of Practice, Professor Balasubramanian G, Senior Professor and Advisor, Finance, Accounting and Quantitative Finance and Professor Jayaram Ramakrishnan, Professor of Practice, Finance have authored an article on, Navigating Digital Transformation in BFSI Organisations. The same has been published in the 25 March issue of The Management Accountant, …
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Dr Jyoti Kumari awarded ICSSR Project Grant under the Major Research Projects Grant
Dr Jyoti Kumari, Assistant Professor, Finance, Accounting and Quantitative Finance, IFMR GSB has been awarded the ICSSR Project Grant under the Major Research Projects Grant for 2024-25. The recommended title of the research project is, ‘The Role of Alternative Data in Expanding the Credit Access: A Study of Fintech Innovations in India.’ Read more
IFMR GSB MBA Student Ananya Manikandan Secures Second Place in Fiesta’25 – FMS Delhi
Ananya Manikandan, an MBA student at IFMR GSB secured the Runner-up position in Vitarka, held as part of Fiesta’25 by FMS Delhi. The competition featured two rounds: Article Writing, where Ananya demonstrated analytical and articulation skills through thought-provoking articles, and Extempore, where she engaged in spontaneous speaking on contemporary societal issues. As a part of …
IFMR GSB PhD Scholar Soumyabrata Basu presented a research paper at IIT (ISM) Dhanbad
IFMR GSB’s PhD Scholar Soumyabrata Basu presented a paper that looks into the impact of Insolvency and Bankruptcy Code on Indian firms at the Doctoral Colloquium on Financial Markets and Corporate Finance organised by IIT (ISM) Dhanbad. The paper is co-authored with Prof.Praveen Bhagawan and Prof. Jyoti Prasad Mukhopadhyay
MBA student Ananya Manikandan wins LIBA’s Chrysalis 2024–25 and her article gets featured in ABVSME JNU’s Management Manuscripts
Ananya Manikandan, MBA Cohort of 2025, IFMR GSB secured first placein CRE-AI-TIVE Writing at Chrysalis 2024–25, a national-level inter-collegiate competition organised by the Loyola Institute of Business Administration (LIBA), Chennai, on 12 February 2025. The contest featured two rounds: Round 1 involved creating a 10–25-line poem using AI text-generation tools, a 100-word AI usage note, and five …