Urvashi Gupta, Prerna Dhingra and Poorva Rathore, second-year MBA students from IFMR GSB, secured first place in Prakeshpan, a finance case study competition at IMT Hyderabad’s annual fest, Impelz 10.0, held on 16 and 17 November 2024. The competition involved multiple rounds, including a quiz, clue-based industry analysis and a detailed valuation model presented …
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Dr Vasupradha Srikrishna,Assistant Professor of Communications, IFMR GSB, Krea University recently presented her research at various global events. Dr Srikrishna presented research titled, Unleashing South Asian Voices: Mobilizing Mobile Technology for Women’s Leadership in Community Radio and Women’s Empowerment, at the Asian Congress for Media and Communication (ACMC) in Ho Chi Minh City, Vietnam, held between 30 …
Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University recently participated in a conference hosted for Prof K N Raj Centenary celebrations at CDS (Centre for Development Studies), Thiruvananthapuram from 19-22 October, 2024. Professor Saripalle presented in the session on Agriculture and Rural Economy, on the topic, Structural break and volatility in Rice prices in …
Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB, Krea University has penned an article titled Marketing to Aliens: The next frontier in Commerce, published in The Indian Express – Indulge The Morning Standard, Kolkata edition. The article examines the intriguing idea of intergalactic marketing with strategies, challenges, and ethical considerations involved in selling products and services to alien …
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Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB, Krea University has penned an article in BW Education titled Integrating Death Management Into India’s Engineering & Management Curriculum. Dr Jayasankar advocates inclusion of death management as a foundational course in engineering and management programmes in India, emphasising its importance in preparing students for life’s unpredictable nature and fostering responsibility. …
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Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University has penned an article in The Hindu BusinessLine titled, Looking into our export basket. The article examines the export share of India’s top exporting industries from 2017-18 to the first quarter of 2024-25, covering both pre- and post-Covid years and concludes that India’s export landscape has undergone significant …
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One of the research works by Dr Neelam Nakra, Assistant Professor of OB&HR, IFMR GSB, Krea University co-authored with Dr Vaneet Kashyap, Assistant Professor, IIT Tirupati has been accepted for publication in Employee Relations: The International Journal. Titled Interactive Effects of Sustainable HRM, Career Adaptability, and Career Sustainability on Employee Well-Being, the study utilises the lens of …
A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study Marketing and Public administration challenges of Overtourism – The Case of Amsterdam …
Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled Understanding the Literature on Advertising Ethics at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with …
Professor Srinivasan Kalyanasundaram, Professor of Practice in Finance, IFMR GSB, Krea University attended the Cryptocurrency Research Conference 2024 (CRC 2024) at Zayed University in Dubai and presented a paper titled Role of CBDCs in Shaping International Payments and Promoting Inclusive Finance. He co-authored it with Sanjana Mattaparthi, an SIAS student. His paper presentation was well …
