Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB presented his paper, ‘Marketing to Aliens’, at the NGSC – 2024 Conference at IIM Jammu on 22 and 23 November, 2024. The paper explores strategies for effective intergalactic marketing, combining creativity with established principles of marketing. It underscores the importance of adaptability and ethical considerations …
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Ananya Manikandan, a second-year MBA student at IFMR GSB, secured second place in Financius ’24, a national-level article writing competition organised by X-Fin, the Finance Association of Xavier Institute of Management, Bhubaneswar (XIMB). The competition focused on ‘Financial Restructuring in Volatile Markets: M&A and Strategic Solutions.’ Ananya’s achievement comes with a cash prize of ₹3000, …
Kumar Ashuthosh, a fifth-year PhD student at IFMR GSB, has published an article titled Street Safety and Girls’ Secondary Schooling in India on the web portal Ideas for India (I4I). I4I is an economics and policy platform that features evidence-based analysis and commentary on issues related to growth and development in India. Established in July 2012 by a group of …
Urvashi Gupta, Prerna Dhingra and Poorva Rathore, second-year MBA students from IFMR GSB, secured first place in Prakeshpan, a finance case study competition at IMT Hyderabad’s annual fest, Impelz 10.0, held on 16 and 17 November 2024. The competition involved multiple rounds, including a quiz, clue-based industry analysis and a detailed valuation model presented …
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Dr Vasupradha Srikrishna,Assistant Professor of Communications, IFMR GSB, Krea University recently presented her research at various global events. Dr Srikrishna presented research titled, Unleashing South Asian Voices: Mobilizing Mobile Technology for Women’s Leadership in Community Radio and Women’s Empowerment, at the Asian Congress for Media and Communication (ACMC) in Ho Chi Minh City, Vietnam, held between 30 …
Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University recently participated in a conference hosted for Prof K N Raj Centenary celebrations at CDS (Centre for Development Studies), Thiruvananthapuram from 19-22 October, 2024. Professor Saripalle presented in the session on Agriculture and Rural Economy, on the topic, Structural break and volatility in Rice prices in …
Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB, Krea University has penned an article titled Marketing to Aliens: The next frontier in Commerce, published in The Indian Express – Indulge The Morning Standard, Kolkata edition. The article examines the intriguing idea of intergalactic marketing with strategies, challenges, and ethical considerations involved in selling products and services to alien …
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Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB, Krea University has penned an article in BW Education titled Integrating Death Management Into India’s Engineering & Management Curriculum. Dr Jayasankar advocates inclusion of death management as a foundational course in engineering and management programmes in India, emphasising its importance in preparing students for life’s unpredictable nature and fostering responsibility. …
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Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University has penned an article in The Hindu BusinessLine titled, Looking into our export basket. The article examines the export share of India’s top exporting industries from 2017-18 to the first quarter of 2024-25, covering both pre- and post-Covid years and concludes that India’s export landscape has undergone significant …
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A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study Marketing and Public administration challenges of Overtourism – The Case of Amsterdam …