Another article titled Melody Moments and a Taste of Earned Media by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. Sathyanarayanan examines the recent “Melody moment” involving Indian Prime Minister Narendra Modi, Italian Prime Minister Giorgia Meloni, and Parle’s Melody toffee as a …
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An article titled ‘When Brands Go Off-Label: From KitKat Crackers to Gandhi Cigarettes’ by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB has been published in ET Brand Equity from The Economic Times. From the shocking Mahatma Gandhi Cigarettes to Facebook Flowerpots to Chiranjeevi Dhabas, celebrity and leading brand names have long served as …
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An article by Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB titled Strategic Pricing Frameworks for MSMEs in the Indian Auto Component Industry: A B2B Perspective has been published in MSME Titbits, the official journal of MSME & Start up Promotion Board of ICMAI in their bi-monthly April 26 edition (Volume 8). Read More (pg 6-8)
Gogireddy Naga Malleswara Reddy, IFMR GSB PhD Scholar, presented a research paper titled ‘Contemporary Trends and Policy Dilemmas in Rooftop Solar Adoption in Kerala’ at the International Conference on Reinventing Business Practices, Start-ups, and Sustainability (ICRBSS 2026).The paper was co-authored with Professor Chandrasekaran Nagarajan, Professor, Operations and Strategy, IFMR GSB.
Pratibha Jain, IFMR GSB PhD Scholar, presented a research paper titled ‘Joining by Chance, Leaving by Choice: A Dual-Theory Exploration of Rural Development Professionals’ Journeys in Nonprofits in India,’ at the 6th International Human Resource Conference (HRIC) held at IIM Bangalore from 8–11 April 2026. The paper was developed under the guidance of Dr Pallavi …
An article co-authored by IFMR GSB faculty members, Professor Srinivasan Kalyanasundaram, Professor of Practice, Finance; Dr Balasubramanian, Senior Professor and Advisor, Finance, Accounting and Quantitative Finance and Professor Jayaram Ramakrishnan, Professor of Practice, Finance titled Agentic AI: The New Engine of Cost-Optimized Banking, published in The Management Accountant, in the April 2026 issue. This official …
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Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB, recently presented a webinar on ‘Pricing for Profits – B2B Perspective’ to the members of The Institute of Cost Accountants of India (ICAI) on behalf of the MSME and Start up Promotion Board (MSPB) of The Institute of Cost Accountants of India on the 26 March …
Professor Jayaram Ramakrishnan, Professor of Practice, IFMR GSB, has co-authored an article titled ‘Costing Approach Adopted for MSP Fixation: A Practitioner’s Perspective’ with Dr Lakshmi Padmakumari, Assistant Professor, Finance and Accounting, Institute of Rural Management, Anand (IRMA). The article has been published in Agri Bulletin, the quarterly flagship journal of the Agriculture Cost Management Board …
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Vidhya Sathishkumar, Teaching Fellow, OB&HR, IFMR GSB, presented a research paper titled ‘Women and Work-Life Integration in the Digital Era’ at the 2nd Case and Research Conference 2026 organised by Indian Institute of Management Nagpur (IIM Nagpur). The paper is co-authored with Naveen M, Teaching Fellow, Marketing & Communication, IFMR GSB. The paper examines the …
Professor Jayaram Ramakrishnan, Professor of Practice, Finance, IFMR GSB, delivered a webinar titled, ‘Is Activity Based Costing (ABC) for MSMEs too?’ to the members of ICAI on 7 February 2026. The session was organised on behalf of the MSME and Start up Promotion Board (MSPB) of The Institute of Cost Accountants of India.