IFMR GSB’s student-led marketing committee launches ‘Prayatna’

Markaholic, IFMR GSB’s student-led marketing committee, along with the Graduate School of Business’ notable alumni, recently launched an informative marketing workshop series titled ‘Prayatna’. The committee’s first workshop featured Amandeep Singh Kochar – Business Director at VMLY&R, New Delhi and an alumnus of IFMR GSB.

IFMR GSB’s Analytics Club holds its first event of the year

In the first of many, the Analytics Club at GSB conducted its first-ever event of the year – ‘The Commencement’. The Analytics Club advocates itself as a platform to help students learn more about data tools and techniques in the business world. The event, with around 40 students in attendance, included multiple quiz rounds and a few creative, number-crunching activities.

Interning in Supply Chain Companies – All the Scope and Opportunities

The blog is written by Prof. Chandrasekaran N, Professor, Operations Management, IFMR GSB The supply chain is about a firm strategically managing inbound and outbound processes and other firms fulfilling the ultimate customer demand. It is important to note that there are multiple nodes and flows across the supply network while managing demand and supply […]

Storytelling through data

In session packed with insights, Arockia Liborious, Data Analytics Leader, Nalco Water, an Ecolab Company shared lessons on the art and science of storytelling through data. Interacting with the students of IFMR GSB, he addressed the need to extract data through simplified processes of information acquisition which can be further transformed into visual depiction. For impactful storytelling, he called for visually appealing data that’s insightful and holds the interest of the audience while addressing the major questions in their minds.

Think big, win bigger- strategies for global business development

In an engaging session, Mr Malur Narayan – Vice President, Technological Business Unit, TCS imparted lessons from his life journey and encouraged young students to be focused, optimistic and fearless. In an interaction with the students of IFMR GSB, Mr Narayanan shed light on core concepts of research, problem synthesis, value proposition, and transformational and disruptive mindset to shape global businesses. He also shared insights on emerging technologies of IoT, autonomous vehicles, and drones in new businesses across the world.

IFMR GSB Student placed third in Trading Challenge

Siddharth Poddar, student of IFMR GSB, MBA Class of 2022 secures third position in Shri Ram Trading Challenge, an online mock-stock competition in which the 2050 participants from various B schools were competing against each other on a virtual platform with Rs. 10 lacs as virtual currency, but with real stocks and live price movements. […]

Sanchalan – the IT and Operations Student Committee presents pan India contest ‘Entangled’

600 participants from across India geared up to compete, make an impact and win the contest ‘Entangled’. A unique case study competition hosted by Sanchalan – the IT and Operations Student Committee from IFMR GSB, challenging graduates with prioritization and resource allocation skills during crisis.

Visual Merchandising- a key marketing tool in retail

With deep insights into the world of visual merchandising, Radhika Subramanian, Head – Marketing, Retail Operations, and Customer Service at India Circus by Krsnaa Mehta (A Godrej Venture) interacted with the students at IFMR GSB. “The purpose of visual merchandising is to attract, engage and motivate customers towards making the purchase”, with that Radhika shed light on the storytelling nature, principles and process of this key marketing tool in retail.

Raghu Sundaram joins Krea University Academic Council

Raghu Sundaram, Dean of NYU Stern joins Krea University Academic Council. On joining Krea, Raghu said, “In today’s change driven world, it’s important to adapt, evolve and experiment. Along with my eminent colleagues in the Council, I envision a more vibrant and globally relevant learning experience at Krea which in turn empowers graduates to lead the change.”