In an engaging session with the students of Krea University, Ram Narayan Iyer (Worldwide Director – Digital Strategy and eCommerce at Microsoft) spoke about the need to start re-imagining the customer experience to maximise the opportunities we all have with the digital storefront. With people and businesses across the globe dealing and managing the implications of these unprecedented times, Microsoft’s B2C marketing leader shared his perspectives on where the omnichannel strategy stands in today’s world, in addition to sharing insights about Microsoft’s futuristic visions.