A paper titled Market Structure, Profitability and Regulation of Telecommunication Industry in India, co-authored by Professor Madhuri Saripalle, Professor, Economics and Chairperson – MBA Programme at IFMR GSB, Krea University and Dr Surabhi Somya, a PhD alumna of IFMR GSB, Krea University and currently a Consultant at Deloitte USI, Financial & Risk Advisory, has been published …
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Lead Case Method Workshop at ICMR ’24 by Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR GSB, Krea University
Sathyanarayanan Ramachandran, Sundram Fasteners Associate Professor of Marketing, IFMR Graduate School of Business, Krea University has been invited to conduct the Workshop on Case Method during the International Conference on Marketing Research 2024 (ICMR ’24). This conference is organised by the Loyola Institute of Business Administration (LIBA) in partnership with the Albers School of Business, …
Dr Govindapuram Suresh Delivers Insights on Water Productivity in Paddy Cultivation at a Hindustan University Workshop
Dr Govindapuram Suresh, Assistant Professor of Economics at IFMR GSB, Krea University was an invited panelist for a discussion at a workshop hosted by the Hindustan Institute of Technology and Science (Hindustan University), Chennai, that took place on 24 February, 2024. The workshop is part of the research project titled Impact of PM Krishi Sinchai Yojana on Water …
Can safe drinking water improve children’s educational outcomes? – An article by Narbadeshwar Mishra and Dr Jyoti Prasad Mukhopadhyay
An article by Narbadeshwar Mishra, PhD Student In Economics at IFMR GSB, Krea University, and Dr Jyoti Prasad Mukhopadhyay, Associate Professor, Economics & Area Chair – Economics at IFMR GSB, Krea University, titled Can safe drinking water improve children’s educational outcomes?, focusing on the National Rural Drinking Water Program (NRDWP), has been published in Ideas for India (I4I). I4I is …
An Interview with Prof Lakshmi Kumar, Dean, IFMR GSB, Krea University: Invest In Education When The Market Isn’t Hiring
In a video interview for Konversations By InsideIIM, Prof Lakshmi Kumar, Professor, Economics and Dean, IFMR GSB, Krea University talks about the current economic situation in the country, the situation around unemployment and inflation, and why she is concerned about whether growth will happen or not. Prof Lakshmi Kumar talks about the importance of understanding economics and …
Purpose, Permanence and sustainability teaching intervention by Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University
Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing at IFMR GSB, Krea University has been invited by the Network for Business Sustainability, powered by the Centre for Building Sustainable Value at the Ivey Business School (Western University, Canada), to present his Purpose, Permanence and sustainability teaching intervention in the Brand Management elective course of the IFMRGSB’s MBA programme. The intervention covers …
IFMR GSB Krea University celebrates the trending new-age entertainment – OTT/web series over the weekend with Abhyudaya 2022
IFMR GSB Krea University celebrates the trending new-age entertainment – OTT/web series over the weekend with Abhyudaya 2022 Chennai, 04 March 2022: “In the world of entertainment, may it be OTT or Big screen, it’s the content and the wa y it is delivered that fascinates the audience,” said award-winning filmmaker Gautham Vasudev Menon while …
IFMR GSB welcomes the L&T C EMBA cohort of 2021-24
IFMR GSB at Krea University welcomed the new cohort of L&T Executives to the EMBA program 2021-24 on 31 July 2021. The chief guests for the function were Mr Ramkishore, Vice President & Head – Divisional Corporate HR at L&T Construction and Ms Niranjana C, Vice President – Accounts & Administration, Power Transmission & Distribution …
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Learning from mistakes: E&E Industry leader Shailesh Vilankar shares lessons from his journey
Shailesh Vilankar, Senior Vice President of Field Operations at Schindler India and a well-known name in the field of Elevators and Escalators (E&E), recently interacted with IFMR GSB students, giving them insights about his leadership journey and the lessons he learnt along the way. The interaction included an overview of the E&E industry and the challenges they faced due to the pandemic. Motivating students to take on challenges beyond their comfort zone, he shared his success mantra – understanding a customer’s needs irrespective of the industry.
A masterclass on consumer behaviour and branding with Zupee’s CMO Gaurav Mehta
Marketer Gaurav Mehta recently interacted with IFMR GSB students, explaining the effects of branding on consumer behaviour. Elaborating on adopting different strategies bearing diversity in mind, the session included in-depth discussions on qualitative and quantitative market surveys; key differences between branding and marketing; and finally put the spotlight on marketing in today’s world through memes and social media.