Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB, Krea University has penned an article titled Marketing to Aliens: The next frontier in Commerce, published in The Indian Express – Indulge The Morning Standard, Kolkata edition.
The article examines the intriguing idea of intergalactic marketing with strategies, challenges, and ethical considerations involved in selling products and services to alien civilisations.
Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB, Krea University has penned an article in BW Education titled Integrating Death Management Into India’s Engineering & Management Curriculum.
Dr Jayasankar advocates inclusion of death management as a foundational course in engineering and management programmes in India, emphasising its importance in preparing students for life’s unpredictable nature and fostering responsibility.
Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University has penned an article in The Hindu BusinessLine titled, Looking into our export basket.
The article examines the export share of India’s top exporting industries from 2017-18 to the first quarter of 2024-25, covering both pre- and post-Covid years and concludes that India’s export landscape has undergone significant shifts in this time periods, with certain industries emerging as clear gainers while others have seen decline or stagnation. The article firmly suggests the need for export diversification and an effort to sustain growth in high-performing sectors.
One of the research works by Dr Neelam Nakra, Assistant Professor of OB&HR, IFMR GSB, Krea University co-authored with Dr Vaneet Kashyap, Assistant Professor, IIT Tirupati has been accepted for publication in Employee Relations: The International Journal.
Titled Interactive Effects of Sustainable HRM, Career Adaptability, and Career Sustainability on Employee Well-Being, the study utilises the lens of conservation of resources theory to examine the impact of sustainable HR practices in achieving sustainable employee outcomes. The journal is ranked B in ABDC ranking and Q1 as per Scopus with SJR 0.89.
A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study Marketing and Public administration challenges of Overtourism – The Case of Amsterdam and pointers for India through virtual mode. The case documents the issue of Overtourism in Amsterdam and looks at the inherent conflicts through the lens of Public Administration and Marketing with discussion pointers for scenarios in India. It meanders through the balancing acts between destination branding-focused marketing efforts and sustainability-focused public administration issues.
IIPA is an autonomous academic institution of national eminence established in 1954 for training, research and information dissemination in streams related to the ethos of Public Administration. It is known internationally as a premier centre for Training and Research in Public Administration and Management.
Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled Understanding the Literature on Advertising Ethics at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with Dr Jayasankar Ramanathan, Associate Professor in Marketing, IFMR GSB, Krea University. Franklin held the position of session chair in the same session.
Abstract of the Paper:
This study reviews the literature on advertising ethics and identifies research gaps to provide scope for future work. The relevant literature was identified by searching Scopus and Web of Science. The final sample of 119 articles was carefully read to determine dimensions and variants, which were used in morphological analysis (MA) to construct a cross-consistency matrix (CCM) and obtain a comprehensive understanding of the domain of advertising ethics. The CCM was used to identify explored and unexplored areas of study. A comprehensive MA framework of 6 dimensions and 27 variants of advertising ethics research was constructed and led to the identification of 87 research gaps. This study contributes to the literature by identifying research gaps to be pursued in subsequent work. In addition, this study is the first in the advertising ethics literature to construct an MA framework.
Professor Srinivasan Kalyanasundaram, Professor of Practice in Finance, IFMR GSB, Krea University attended the Cryptocurrency Research Conference 2024 (CRC 2024) at Zayed University in Dubai and presented a paper titled Role of CBDCs in Shaping International Payments and Promoting Inclusive Finance. He co-authored it with Sanjana Mattaparthi, an SIAS student. His paper presentation was well received with interactive questions and answers at the conference. The conference was attended by experts in Cryptocurrency and Blockchain.
#KreaUniversity #Krea #SIAS #IFMRGSB #IFMR #GSB #Cryptocurrency #CBDCs #Blockchain #InclusiveFinance #DigitalTransformation #CryptoResearchConference
We are thrilled to announce that Abinav Ram Kumar and Tejasvini Karthikeyan, first-year MBA students from IFMR GSB, Krea University, have secured 1st place in the prestigious Finance Fast Forward Competition (F3), organised by J.P. Morgan Chase & Co. The event took place on 20 September, 2024 at JPMC’s Mumbai office, with over 11 colleges competing. This achievement underscores the finance acumen and talent at IFMR GSB, where our students consistently excel on national platforms. Congratulations to both!
Professor Chandrasekaran N, Professor, Operations Management & Chairperson – Examinations and Assessments, IFMR GSB, Krea University, has co-authored the second edition of Strategic Management with PS Ananthanarayanan, a consultant and retired Executive Director of Balmer Lawrie and Company Ltd.
This book analyses the intersection of strategic management with technology, digitalisation, and globalisation, presenting a comprehensive handbook for leveraging these elements for competitive advantage in today’s fast-paced markets. This book is enriched with insights into global and Indian business contexts, tracing the evolution of strategic management and its application across various industries. It combines theoretical frameworks with practical insights, incorporating case studies and real-life examples to illuminate the path towards strategic excellence and leadership in the global arena.
The book can be purchased here
In some other news, Professor Chandrasekaran N has penned an article on the crucial role of Independent Directors in navigating strategy, risk, and investor relations, for Director Today magazine from the Institute of Directors (IOD), India.
This article reiterates the points he presented in the talk he delivered during the IOD National Convention on ‘The Board’ on 27 April, 2024, at ITC Grand Chola, Chennai.
Independent directors are on the board because of their expertise in the following areas: finance, marketing, technology, operations, and supply chain strategy, as well as their ability to read and interpret the company’s financial report. Further, they are expected to have a few other proficiencies, like an overall understanding of the statutory requirements and the ability to bring perspectives overlooked by the promoters and executive directors. IDs should express the same during board meetings without fear or bias and demonstrate exceptional skills for gathering intelligence on business operations and nuances for being effective on the board.
The University Grants Commission and the University of Madras organised a two-week online refresher course for the commerce and management faculty members of several colleges in Tamil Nadu and other states.
On 17 September, 2024, Professor Sathyanarayanan R, Associate Professor of Marketing, IFMR GSB, Krea University, was invited to address the participants in this refresher course with the overarching theme Staying Ahead of the Curve: Understanding Emerging Markets and Global Trends.
Professor Sathyanarayanan delivered the module on Case Studies of Successful Business Models in Emerging Markets and discussed the 9Ps – Problem, Perception, Per Capita Income, Pricing, Provenance Paradox, Promotion, Partnerships, Path-breaking Ideas and the Paradigm Shift with interwoven case discussions on the business model strategies of brands like Mocemsa, Skinn, MG Hector, Desmondji, Kellogg’s, Starbucks, M-Pesa and Jumia in Africa, Mercado Libre of Latin America, Gojek Indonesia, Emirates, Mahindra, Infosys, Dr Reddy’s, Hero Motors, TVS Motors, Xiaomi, etc.
The session was well received, with enthusiastic participation from the faculty members during the presentation and Q&A session.
