Dr Vasupradha Srikrishna,Assistant Professor of Communications, IFMR GSB, Krea University recently presented her research at various global events.

Dr Srikrishna presented research titled, Unleashing South Asian Voices: Mobilizing Mobile Technology for Women’s Leadership in Community Radio and Women’s Empowerment, at the Asian Congress for Media and Communication (ACMC) in Ho Chi Minh City, Vietnam, held between 30 October-3 November, 2024. This research focused on how mobile technology empowers women through community radio.

Dr R S Sathya Saminadan, Associate Professor of Practice, IFMR GSB, Krea University has penned an article titled Marketing to Aliens: The next frontier in Commerce, published in The Indian Express – Indulge The Morning Standard, Kolkata edition. 

The article examines the intriguing idea of intergalactic marketing with strategies, challenges, and ethical considerations involved in selling products and services to alien civilisations.

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Dr Jayasankar Ramanathan, Associate Professor, Marketing, IFMR GSB, Krea University has penned an article in BW Education titled Integrating Death Management Into India’s Engineering & Management Curriculum.

Dr Jayasankar advocates inclusion of death management as a foundational course in engineering and management programmes in India, emphasising its importance in preparing students for life’s unpredictable nature and fostering responsibility.

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Professor Madhuri Saripalle, Professor, Economics and MBA Chairperson, IFMR GSB, Krea University has penned an article in The Hindu BusinessLine titled, Looking into our export basket.

The article examines the export share of India’s top exporting industries from 2017-18 to the first quarter of 2024-25, covering both pre- and post-Covid years and concludes that India’s export landscape has undergone significant shifts in this time periods, with certain industries emerging as clear gainers while others have seen decline or stagnation. The article firmly suggests the need for export diversification and an effort to sustain growth in high-performing sectors.

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A case study by Professor Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing, IFMR GSB, Krea University was accepted for presentation at the National Conference organised by the Indian Institute of Public Administration (IIPA), New Delhi, on 30 September, 2024. He presented his case study Marketing and Public administration challenges of Overtourism – The Case of Amsterdam and pointers for India through virtual mode. The case documents the issue of Overtourism in Amsterdam and looks at the inherent conflicts through the lens of Public Administration and Marketing with discussion pointers for scenarios in India. It meanders through the balancing acts between destination branding-focused marketing efforts and sustainability-focused public administration issues.

IIPA is an autonomous academic institution of national eminence established in 1954 for training, research and information dissemination in streams related to the ethos of Public Administration. It is known internationally as a premier centre for Training and Research in Public Administration and Management.

Abstract of the Paper:

This study reviews the literature on advertising ethics and identifies research gaps to provide scope for future work. The relevant literature was identified by searching Scopus and Web of Science. The final sample of 119 articles was carefully read to determine dimensions and variants, which were used in morphological analysis (MA) to construct a cross-consistency matrix (CCM) and obtain a comprehensive understanding of the domain of advertising ethics. The CCM was used to identify explored and unexplored areas of study. A comprehensive MA framework of 6 dimensions and 27 variants of advertising ethics research was constructed and led to the identification of 87 research gaps. This study contributes to the literature by identifying research gaps to be pursued in subsequent work. In addition, this study is the first in the advertising ethics literature to construct an MA framework.

Professor Srinivasan Kalyanasundaram, Professor of Practice in Finance, IFMR GSB, Krea University attended the Cryptocurrency Research Conference 2024 (CRC 2024) at Zayed University in Dubai and presented a paper titled Role of CBDCs in Shaping International Payments and Promoting Inclusive Finance. He co-authored it with Sanjana Mattaparthi, an SIAS student. His paper presentation was well received with interactive questions and answers at the conference. The conference was attended by experts in Cryptocurrency and Blockchain.

#KreaUniversity #Krea #SIAS #IFMRGSB #IFMR #GSB #Cryptocurrency #CBDCs #Blockchain #InclusiveFinance #DigitalTransformation #CryptoResearchConference

We are thrilled to announce that Abinav Ram Kumar and Tejasvini Karthikeyan, first-year MBA students from IFMR GSB, Krea University, have secured 1st place in the prestigious Finance Fast Forward Competition (F3), organised by J.P. Morgan Chase & Co. The event took place on 20 September, 2024 at JPMC’s Mumbai office, with over 11 colleges competing. This achievement underscores the finance acumen and talent at IFMR GSB, where our students consistently excel on national platforms. Congratulations to both!