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Jyothis Franklin, PhD student, IFMR GSB  presented a research paper at the 15th European Marketing Academy Conference (EMAC) Regional 2024

Jyothis Franklin, PhD student, IFMR GSB, Krea University presented a research paper titled Understanding the Literature on Advertising Ethics at the 15th European Marketing Academy Conference (EMAC) Regional 2024 hosted by the ISEG, Lisbon School of Economics and Management and ADVANCE – Research Center in Management on 25-27 September, 2024 in Lisbon, Portugal. She co-authored it with Dr Jayasankar Ramanathan, Associate Professor in Marketing, IFMR GSB, Krea University. Franklin held the position of session chair in the same session.

Abstract of the Paper:

This study reviews the literature on advertising ethics and identifies research gaps to provide scope for future work. The relevant literature was identified by searching Scopus and Web of Science. The final sample of 119 articles was carefully read to determine dimensions and variants, which were used in morphological analysis (MA) to construct a cross-consistency matrix (CCM) and obtain a comprehensive understanding of the domain of advertising ethics. The CCM was used to identify explored and unexplored areas of study. A comprehensive MA framework of 6 dimensions and 27 variants of advertising ethics research was constructed and led to the identification of 87 research gaps. This study contributes to the literature by identifying research gaps to be pursued in subsequent work. In addition, this study is the first in the advertising ethics literature to construct an MA framework.

Professor Srinivasan Kalyanasundaram, IFMR GSB presented a co-authored research paper at the Cryptocurrency Research Conference 2024

Professor Srinivasan Kalyanasundaram, Professor of Practice in Finance, IFMR GSB, Krea University attended the Cryptocurrency Research Conference 2024 (CRC 2024) at Zayed University in Dubai and presented a paper titled Role of CBDCs in Shaping International Payments and Promoting Inclusive Finance. He co-authored it with Sanjana Mattaparthi, an SIAS student. His paper presentation was well received with interactive questions and answers at the conference. The conference was attended by experts in Cryptocurrency and Blockchain.

#KreaUniversity #Krea #SIAS #IFMRGSB #IFMR #GSB #Cryptocurrency #CBDCs #Blockchain #InclusiveFinance #DigitalTransformation #CryptoResearchConference

Abinav Ram Kumar and Tejasvini Karthikeyan from IFMR GSB bagged the 1st prize in Finance Fast Forward Competition (F3), organised by J.P. Morgan Chase & Co

We are thrilled to announce that Abinav Ram Kumar and Tejasvini Karthikeyan, first-year MBA students from IFMR GSB, Krea University, have secured 1st place in the prestigious Finance Fast Forward Competition (F3), organised by J.P. Morgan Chase & Co. The event took place on 20 September, 2024 at JPMC’s Mumbai office, with over 11 colleges competing. This achievement underscores the finance acumen and talent at IFMR GSB, where our students consistently excel on national platforms. Congratulations to both!

Professor Chandrasekaran N, IFMR GSB, has co-authored a book titled Strategic Management

Professor Chandrasekaran N, Professor, Operations Management & Chairperson – Examinations and Assessments, IFMR GSB, Krea University, has co-authored the second edition of Strategic Management with PS Ananthanarayanan, a consultant and retired Executive Director of Balmer Lawrie and Company Ltd.

This book analyses the intersection of strategic management with technology, digitalisation, and globalisation, presenting a comprehensive handbook for leveraging these elements for competitive advantage in today’s fast-paced markets. This book is enriched with insights into global and Indian business contexts, tracing the evolution of strategic management and its application across various industries. It combines theoretical frameworks with practical insights, incorporating case studies and real-life examples to illuminate the path towards strategic excellence and leadership in the global arena.

The book can be purchased here

In some other news, Professor Chandrasekaran N  has penned an article on the crucial role of Independent Directors in navigating strategy, risk, and investor relations, for Director Today magazine from the Institute of Directors (IOD), India.

This article reiterates the points he presented in the talk he delivered during the IOD National Convention on ‘The Board’ on 27 April, 2024, at ITC Grand Chola, Chennai.

Independent directors are on the board because of their expertise in the following areas: finance, marketing, technology, operations, and supply chain strategy, as well as their ability to read and interpret the company’s financial report. Further, they are expected to have a few other proficiencies, like an overall understanding of the statutory requirements and the ability to bring perspectives overlooked by the promoters and executive directors. IDs should express the same during board meetings without fear or bias and demonstrate exceptional skills for gathering intelligence on business operations and nuances for being effective on the board.

Read more:

Professor Sathyanarayanan R, IFMR GSB, delivered a lecture as part of a two-week online refresher course by the University Grants Commission and the University of Madras 

The University Grants Commission and the University of Madras organised a two-week online refresher course for the commerce and management faculty members of several colleges in Tamil Nadu and other states.

On 17 September, 2024, Professor Sathyanarayanan R, Associate Professor of Marketing, IFMR GSB, Krea University, was invited to address the participants in this refresher course with the overarching theme Staying Ahead of the Curve: Understanding Emerging Markets and Global Trends.

Professor Sathyanarayanan delivered the module on Case Studies of Successful Business Models in Emerging Markets and discussed the 9Ps – Problem, Perception, Per Capita Income, Pricing, Provenance Paradox, Promotion, Partnerships, Path-breaking Ideas and the Paradigm Shift with interwoven case discussions on the business model strategies of brands like Mocemsa, Skinn, MG Hector, Desmondji, Kellogg’s, Starbucks, M-Pesa and Jumia in Africa, Mercado Libre of Latin America, Gojek Indonesia, Emirates, Mahindra, Infosys, Dr Reddy’s, Hero Motors, TVS Motors, Xiaomi, etc.  

The session was well received, with enthusiastic participation from the faculty members during the presentation and Q&A session.

Dr Jayaram Ramakrishnan and Professor Balasubramanian G, IFMR GSB co-authored an article for The Management Accountant

Dr Jayaram Ramakrishnan, Professor of Practice of Finance, IFMR GSB, Krea University and Professor Balasubramanian G, Senior Professor and Advisor – Finance, Accounting & Quantitative Finance, IFMR GSB, Krea University have co-authored an article titled Unlocking the Potential of Industrial Engineering in Cost Optimization. This article was published in the prestigious The Management Accountant, the official magazine of the Institute of Cost Accountants of India, in its September edition. The magazine enjoys a global readership across more than 94 countries.

Read here (page 93 – 96)

Robo Advisors and the Digital Wealth Management

Dr Jyoti Kumari, Assistant Professor of Finance, Accounting & Quantitative Finance, IFMR GSB, Krea University recently penned an article in TheBuckStopper titled Robo Advisors and the Digital Wealth Management: The Future of Indian Capital Markets. The article analyses and predicts the role of virtual robotics and robo-advisors in the Indian financial market in reshaping the financial industry and bringing financial inclusion, in the near future.

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Dr Suresh Govindapuram virtually presented a paper the European Regional Science Association (ESRA 2024) Congress

Dr Suresh Govindapuram, Assistant Professor of Economics, IFMR GSB, Krea University virtually presented a paper titled Cultural Distance and Discrimination in Access to Financial Services: A Case Study for Bank Loans in Rural India at the European Regional Science Association (ESRA 2024) Congress: Regional Science Dialogues for Peace and Sustainable Development on 26 August, 2024 under the theme Culture Based Development: Cultural Narratives for Polarization versus Peace.

For more details, visit

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IFMR GSB Professors Collaborate with Government of India to Document Best Practices Case Studies in Public Administration, Contributing to the Launch of ‘Amrit Gyaan Kosh’

Last year, the Government of India’s Capacity Building Commission initiated the documentation of best practices case studies in the Indian public administration system. Professor Lakshmi Kumar, Dean, IFMR GSB (Graduate School of Business), Krea University, spearheaded the initiative to collaborate with the Capacity Building Commission to document around ten case studies as a part of Amrit Gyaan Kosh knowledge bank.

Six professors from IFMR GSB including — Professor Lakshmi Kumar; Professor Vijayalakshmi C, Professor, OB & HR; Professor Chandrasekaran N, Professor, Operations Management & Chairperson – Examinations and Assessments; Sathyanarayanan R, Sundram Fasteners Associate Professor, Marketing; Dr Jayasankar Ramanathan, Associate Professor, Marketing and Dr V N Rajesh, Associate Professor, Data Science & Information Systems and Area Chair – Data Science & Information Systems — volunteered for this task and have written these case studies, documenting some of the outstanding initiatives and best practices of our civil servants around the country in various states and departments.

During the Civil Service Training Institutions (CSTI) Convention 2024, organised by the Government of India’s Capacity Building Commission on 12 August, 2024 in New Delhi, the “Amrit Gyaan Kosh” was launched by Dr Jitendra Sigh — the Honourable Union Minister of State (Independent Charge) of the Ministry of Science and Technology, Minister of State (Independent Charge) of the Ministry of Earth Sciences, Minister of State in the Prime Minister’s Office, Minister of State in the Ministry of Personnel, Public Grievances and Pensions, Minister of State in the Department of Atomic Energy & Minister of State in the Department of Space. IFMR GSB professors were also honoured with an invitation to attend the launch.

For more information